OneARVO Raises ₹12.3M Pre-Seed Led by IPV

OneARVO raises ₹12.3M pre-seed led by Inflection Point Ventures to scale AI+blockchain product authenticity, traceability and compliance.

OneARVO raises ₹12.3 million pre-seed led by Inflection Point Ventures

New Delhi-based deep tech startup OneARVO has raised ₹12.3 million (₹1.23 crore) in a pre-seed round led by Inflection Point Ventures (IPV). For marketers, product leaders, and supply chain teams, this is a signal that “brand trust” is moving beyond messaging and into verifiable infrastructure—where every unit can carry proof of identity, movement, and handling history. At Global Martech Alliance, we view this shift as the next phase of martech-meets-operations: the brand promise increasingly depends on what your systems can prove, not just what campaigns can claim.

The company says the new capital will be used to strengthen its technology team, build an AI lab focused on datasets, and execute go-to-market plans. That allocation matters because supply chain integrity platforms don’t win on a single feature; they win on reliability at scale—data quality, partner integrations, and repeatable deployment playbooks across categories. In OneARVO’s case, the underlying ambition is not merely to “label products,” but to make identity, traceability, and compliance measurable from source to shelf.

IPV’s leadership has positioned the investment around a growing urgency: product authenticity and supply chain integrity are rising priorities across industries, and the firm believes OneARVO’s approach is both practical and scalable. The market context supports that framing—counterfeits, diversion, grey-market leakage, and tampering events now translate directly into customer churn, regulatory exposure, and brand equity loss. What’s changing is that enforcement alone isn’t enough; brands need a system of record that can stand up to audits, disputes, and real-world channel complexity.​

Why supply chain integrity is now a brand-and-martech priority

Most marketing teams already track digital identity (cookies, device IDs, CRM IDs), but physical products still often lack a consistent identity layer that is easy to verify in the field. In regulated or high-value categories—pharmaceuticals, automotive aftermarket parts, industrial components—one weak link can trigger a cascade of costs: recalls, warranty fraud, inventory write-offs, and reputational damage. That’s why “integrity tech” is increasingly adjacent to martech: it shapes customer trust, impacts loyalty, and influences the credibility of sustainability and origin claims.​

OneARVO describes itself as a supply chain integrity solutions provider that helps brands protect, track, and authenticate products by combining AI, blockchain, and smart product identification. In martech terms, think of it as building a “physical truth layer” that can plug into enterprise processes—so authenticity checks, traceability, and compliance aren’t handled as one-off investigations but as continuous workflows. When implemented well, this kind of capability can also improve customer experience by reducing uncertainty at the point of purchase (especially in channels where counterfeits are common).

From a go-to-market standpoint, the timing is notable because India’s enterprise ecosystem is actively modernizing ERP, warehouse operations, partner distribution, and print/label workflows—areas that integrity platforms typically need to integrate with, not replace. OneARVO has explicitly said it plans to deepen ERP and printing integrations as it scales deployments. For adoption, those integrations are often the difference between a pilot that looks good in a lab and a rollout that works across plants, warehouses, distributors, and retail endpoints.

Inside OneARVO’s approach: AI + blockchain + copy-proof identity

OneARVO says it operates at the intersection of AI and blockchain, with the goal of creating immutable digital records across the supply chain. The company also claims it has introduced the industry’s first copy-proof code along with AI-based tamper-proof labels. In practice, the differentiation in this category usually comes down to two things: how hard the identity element is to clone, and how reliably the verification process works under real-world constraints (lighting, handling, packaging wear, device limitations, and operator training).

On its product site, OneARVO positions ARVO as a platform for product authentication and traceability that helps secure supply chains and verify product identity. The company highlights approaches such as AI-generated “digital footprint” labels and blockchain-backed traceability to provide verifiable product journeys. It also outlines multiple security/label options—such as an invisible watermark layer for copy-proof authentication, durable tamper-proof QR-style engravings for harsh environments, and multi-layer tamper protection mechanisms designed to reveal peeling/copying/heat tampering.​

Why does this matter to a marketing-and-growth audience? Because verification only creates value when it’s operationally repeatable and commercially meaningful. If authentication requires specialized hardware or slows down routine workflows, teams stop using it; if it’s smartphone-verifiable and easy to embed into existing packaging and ERP processes, adoption becomes far more realistic. And when identity is consistent, brands can also unlock cleaner post-market insights—like where diversion is happening, which channels show higher tamper incidence, and how product journeys differ across regions.

Traction signals: early revenue, pilots, awards, and a patent filing

OneARVO reports that within six months of launch, it built a 15-person team across regional offices in Delhi and Noida. The company also claims it has generated $10,000 in revenue from two paying clients and delivered four proof-of-concept (POC) projects. For a pre-seed integrity platform, these are meaningful early signals, because enterprise trust-tech often faces long sales cycles and demanding validation requirements.

The startup says it has been recognized with the Supply Chain Innovation Excellence Award by ISCM and has also been named an Innovative Technology Solution Provider by LogiMat India. It further states that it has filed a copy-proof patent, positioning that step as a milestone in its innovation journey. Awards and patent filings don’t guarantee product-market fit, but in categories like anti-counterfeit and compliance, they can help early buyers feel more confident that the solution is differentiated and defensible.​

Leadership background is another adoption lever in enterprise-heavy categories. OneARVO is led by CEO and Co-Founder Sumit Goswami, who the company says has 30 years of industry experience and is a three-time founder, and CTO and Co-Founder Duke Banerjee, who it says has over 12 years of experience in technology and product development. Teams evaluating integrity platforms tend to assess not only the tech but the founders’ ability to navigate manufacturing realities, partner ecosystems, and security trade-offs—so experience narratives often play directly into pipeline conversion.​

What this funding means for enterprise deployments and the martech stack

OneARVO has said it is building an AI-first platform aimed at making each unit verifiable—describing it as an “AADHAR for products”—with continuous traceability and audit-ready compliance from source to shelf. The company also states that over the next 12–18 months it plans to expand its AI lab and product team, deepen ERP and printing integrations, and accelerate enterprise deployments across pharmaceuticals, automotive aftermarket, and industrial manufacturing in India and export markets. For GMA readers, that roadmap is a practical checklist of what it takes to go from “innovation” to “infrastructure”: strong datasets, integration depth, and repeatable rollout motions across categories.

The presence of blockchain in the stack is best understood as a trust and traceability mechanism—useful when multiple parties must rely on shared records without constant reconciliation. But the real competitive advantage will likely come from operational design: how identity is created at manufacturing, how it survives packaging/transport, how it’s verified at different checkpoints, and how exceptions are handled when something doesn’t match. That’s where an AI lab focused on datasets can become a strategic moat—because verification quality depends on training data, edge cases, and ongoing refinement, not just the initial algorithm.

OneARVO also points to a sizable opportunity, estimating its serviceable obtainable market (SOM) at $580 million based on industry data. Whether that number materializes will depend on category-specific adoption friction—procurement cycles, unit economics per label, integration complexity, and the willingness of channel partners to participate. Still, the direction is clear: as brands modernize customer experience and trust messaging, solutions that can make authenticity and compliance verifiable may become a standard layer in the enterprise stack, sitting alongside ERP, CRM, and CX tooling rather than operating as a niche add-on.