The AI Council | GMA

The MMA India AI Council serves as a dynamic hub that unites forward-thinking marketers, technologists, and industry pioneers to harness the transformative power of artificial intelligence in marketing. By localizing the groundbreaking initiatives, best practices, and collaborative activities from the MMA Global AI Leadership Council (ALC), we create a localized ecosystem tailored to the unique needs of the Indian market. Our council actively participates in beta testing programs for cutting-edge AI tools, ensuring members gain early access to innovations that redefine marketing efficiency and effectiveness. At the heart of our mission is the belief that AI is not just a tool but a catalyst for sustainable growth—empowering brands to deliver hyper-personalized experiences, optimize campaigns in real-time, and scale operations without compromising creativity. Through rigorous research, hands-on workshops, and cross-industry dialogues, we demystify AI's complexities and equip members with actionable strategies to integrate it seamlessly into their marketing frameworks. Whether you're grappling with ethical AI deployment or exploring generative models for content creation, the AI Council provides the guidance, resources, and network to propel your organization into the intelligent future of marketing.

[A] Communities

The AI Council fosters a vibrant, inclusive community comprising diverse stakeholders from agencies, publishers, tech enablers, brands, and academia. This tight-knit network thrives on regular engagement through virtual roundtables, in-person meetups, and collaborative projects that spark innovation and problem-solving. Members actively co-create content, share case studies from AI implementations, and tackle pressing challenges such as bias mitigation in algorithms or integrating AI with legacy systems. Our community-driven approach ensures that insights are not siloed but amplified across sectors, creating a ripple effect of knowledge exchange that empowers collective advancement. Whether you're a C-suite executive seeking strategic AI roadmaps or a data scientist refining models, you'll find peers who challenge, inspire, and collaborate to turn theoretical possibilities into tangible marketing breakthroughs.

[B] Research & Insights

Our research arm delivers unparalleled value through comprehensive benchmarking surveys, in-depth reports, and proprietary frameworks that illuminate AI's impact on marketing outcomes. Members gain exclusive access to the Consortium for AI Personalization (CAP), a groundbreaking initiative that explores how AI enhances customer journeys from awareness to advocacy. We conduct annual AI Maturity Assessments to benchmark organizational readiness, revealing trends like the 50% surge in AI adoption for campaign optimization. Our studies also cover ethical considerations, ROI models, and sector-specific applications, such as AI in retail personalization or B2B lead scoring. Backed by data from hundreds of global and local respondents, these resources equip members with evidence-based insights to justify investments, refine strategies, and future-proof their marketing operations against disruptive technologies.

[C] Education

Education is the cornerstone of our council, with a robust portfolio of programs designed to build AI fluency across all skill levels. From introductory webinars on 'AI Basics for Marketers' to advanced certifications in 'Machine Learning for Personalization,' our offerings span self-paced guides, interactive workshops, and immersive bootcamps. We partner with global leaders like Google and IBM to deliver specialized training on tools such as TensorFlow and ethical AI deployment. Regional events, including quarterly hackathons and skill-building series, provide hands-on experience with real-world datasets. Our goal is not just knowledge transfer but capability elevation—ensuring members can lead AI initiatives, upskill teams, and integrate cutting-edge techniques into daily workflows for immediate, measurable impact.