About us
Helping teams choose the right marketing tools.
We’re on a mission to simplify how marketing teams discover, evaluate, and adopt tools — with thoughtful comparisons, honest reviews, and practical resources.
Our mission
At Pluto, we believe choosing the right tools should be simple and transparent. We surface comparisons, verified integrations, and real customer feedback so teams can make faster, more confident decisions.
We obsess over clarity and fairness — publishing honest reviews and real-world examples so you can pick tools that scale with your team.




The Numbers
- Raised
- $100M
- Companies
- 15K
- Vendors Listed
- 900+
- Integrations
- 150+
Meet the team
Founded by an all-star team.
Pluto was founded by experienced product and marketing operators who built this site to solve their own tool discovery problems.
Our founders spent years building marketing stacks at fast-growing startups. They grew frustrated by fragmented vendor information and long evaluation cycles — so they built Pluto to make discovery and evaluation faster for everyone.
Today, thousands of teams rely on Pluto to shortlist vendors, compare features, and share recommendations across their organization.

The team

Michael Foster
Co-Founder / CTO

Dries Vincent
Business Relations

Celeste Vandermark
Front-end Developer

Courtney Henry
Designer

Marcus Eldridge
Director of Product

Whitney Francis
Copywriter

Leonard Krasner
Senior Designer

Nolan Sheffield
Principal Designer

Emily Selman
VP, User Experience
Investors
Funded by industry-leaders.
We’re grateful to be backed by investors who share our vision for a simpler, more transparent tool discovery experience.
Venture Capital
Remington Schwartz is an experienced early-stage investor focused on marketplaces and developer tools. Their operational experience helps founders scale responsibly.
Deccel invests in ambitious founders building category-defining products. Their network helps companies find early customers and strategic partners.
Individual investors

Kristin Watson
TechNexus Ventures

Emma Dorsey
Innovate Capital Partners

Alicia Bell
FutureWave Investments

Jenny Wilson
SynergyTech Equity

Anna Roberts
NextGen Horizons

Benjamin Russel
Pioneer Digital Ventures
