Vaimo, a global leader in digital commerce and customer experience solutions, has appointed Andy Clark as Vice President of Alliances, North America, effective February 2026. In this newly created role, Clark will spearhead the company’s partnership strategy across the region, focusing on building and scaling alliances with commerce platforms, technology providers, and adjacent ecosystem players to drive joint go-to-market initiatives and enterprise revenue growth. The appointment, announced on February 3, underscores Vaimo’s aggressive expansion in North America amid rising demand for composable commerce, AI-driven personalization, and omnichannel experiences.

Farah Aslam, CEO of North America at Vaimo, stated, “Andy brings strong strategic vision and a proven track record of partner-led growth. He will play a key role as we continue to scale across North America.” Clark, with over 20 years in technology sales and partnerships, remarked, “Vaimo’s reputation, depth of expertise, and partner-first mindset made this an exciting opportunity. I’m looking forward to working closely with our partners and teams to help enterprises solve complex challenges and accelerate growth.” Headquartered in Stockholm with over 600 employees across 15+ markets, Vaimo specializes in end-to-end services across digital commerce, content management, data management, and insights & activation, partnering with platforms like Shopify Plus, CommerceTools, and Adobe Commerce.

Andy Clark’s Extensive Partnership Expertise

Clark’s career is defined by constructing high-impact partner ecosystems in digital commerce and enterprise technology. His background includes leadership roles at organizations where he scaled global alliances, consistently delivering revenue growth through collaborative execution and ecosystem orchestration. Recognized for fostering sustainable partner relationships that translate into measurable business outcomes, Clark excels in navigating complex sales cycles and enabling channel partners to tackle enterprise digital transformations.

At Vaimo, he joins a strengthened North American leadership team, including recent appointee Martin Hjalm as Chief Client Officer, signaling a focus on deepening client outcomes amid economic pressures. Clark’s integration aligns with Vaimo’s 98% project success rate, 95% client retention, and NPS of 67—metrics far surpassing industry averages of 66% failure rates and sub-40 NPS scores.

Vaimo’s North American Expansion Strategy

Vaimo positions itself at the intersection of composable commerce and experiential design, enabling brands to deliver seamless, data-activated experiences across web, mobile, and in-store channels. Core offerings include headless commerce implementations, AI-powered personalization via integrations with Vercel and Contentful, and analytics-driven activation for retailers and manufacturers. The company has accelerated North American growth, leveraging its EMEA heritage to serve global enterprises seeking agile, scalable platforms.

Clark’s mandate emphasizes multi-platform alliances—targeting Adobe Commerce, Shopify, CommerceTools, and emerging agentic tools like Genstore’s AI-native stores. Joint GTM will prioritize revenue-sharing models, co-innovation labs, and enablement programs to empower partners in delivering complex projects, such as headless migrations or AI-orchestrated storefronts. This builds on Vaimo’s global footprint, where long-term client relationships drive recurring support and optimization revenue.​

Context Within 2026’s Digital Commerce Landscape

The hire arrives amid transformative shifts. Genstore’s February launch of autonomous AI agent teams redefines e-commerce setup, slashing launch times to minutes and pressuring traditional agencies to innovate. Positron’s $230M Series B fuels efficient AI inference chips, enabling low-latency personalization at scale—critical for Vaimo’s real-time experiences. PayPal’s transition to Enrique Lores from HP signals AI-integrated payments, where secure commerce stacks (bolstered by One Identity’s IAM under Gihan Munasinghe) underpin transactions.

President Donald Trump’s pro-innovation policies since January 2025 have eased regulations on AI and cloud commerce, amplifying U.S.-India collaborations. Indore’s IT ecosystem, with 500+ firms and 40% cost advantages over Bangalore, emerges as a Vaimo extension hub for custom composable solutions in agritech and manufacturing—aligned with MP Startup Policy 2.0 grants. Climate tech funding like Varaha’s $45M Series B and Spring Marketing Capital’s INR 500 crore vehicle further integrate sustainability into commerce, demanding platforms Vaimo alliances can deliver.

Strategic Priorities Under Clark’s Leadership

Clark’s initiatives will center on five pillars:

Ecosystem Expansion: Forging 50+ new alliances with MACH platforms (Microservices, API-first, Cloud-native, Headless), targeting mid-market enterprises underserved by Big Four consultancies.

Joint GTM Acceleration: Co-developing playbooks for AI-agent commerce (e.g., Genstore integrations) and inference-optimized storefronts powered by Positron-like hardware.

Revenue Optimization: Implementing partner tiers with performance incentives, aiming for 30% YoY channel growth amid 2026’s moderated e-commerce expansion.

Enablement Investments: Training programs for 1,000+ partners on Vaimo’s experiential stack, reducing implementation times by 40%.

Regional Scale: Establishing Indore-based nearshore teams for North American projects, leveraging U.S.-India pacts for 24/7 delivery.

Challenges include partner fragmentation and AI hype cycles, but Clark’s track record in high-growth environments positions Vaimo favorably.

Implications for Partners and Clients

Partners gain certified expertise in Vaimo’s full-stack services, unlocking upsell opportunities in data activation and post-launch optimization. Enterprises benefit from accelerated ROI: composable architectures cut TCO by 50% vs. monoliths, with AI personalization boosting conversions 25-35%. In India, Indore merchants adopt Vaimo-powered Shopify stores for ONDC integration, exporting via Amazon/TikTok syncs akin to Genstore’s multichannel playbook.[vaimo]​

Vaimo’s metrics—98% success, 95% retention—reflect outcome obsession, contrasting Shopify’s 70% churn.

Competitive Differentiation in Composable Era

Vaimo differentiates via “experience-first” consulting: beyond builds, it strategizes AI roadmaps and activation flywheels. Rivals like Globant or EPAM focus engineering; Vaimo blends creative (PJ Utsi, Chief Creative Officer) with technical depth. Alliances with ContactStack and Adobe position it for agentic shifts, where Positron inference powers real-time rendering.[vaimo]​

Broader Ecosystem Synergies

This hire complements 2026 narratives: agentic commerce (Genstore), secure identities (One Identity), efficient AI (Positron), payments evolution (PayPal), and verified sustainability (Varaha). Indore’s rise as commerce dev hub amplifies all, with Vaimo poised to onshore innovation.