Preeti Bajaj Named EVP, Schneider Home Solutions

Schneider Electric appoints Preeti Bajaj as EVP, Home Solutions. Luminous joins her portfolio and she joins StarCharge’s board in Gurgaon, India.

Schneider Electric names Preeti Bajaj EVP, Home Solutions

Schneider Electric has appointed Preeti Bajaj as Executive Vice President (EVP) of its Home Solutions Division. As part of this expanded mandate, Luminous Power Technologies—previously led by Bajaj—will now sit within the Home Solutions portfolio under her leadership.​

From Global Martech Alliance’s lens, this is the kind of leadership move that signals more than a title change: it’s a strategic consolidation of capabilities that sit at the intersection of product, platform, and everyday customer experience. Schneider Electric is positioning “home solutions” as a unified growth engine—where energy hardware, software, and services are expected to behave like one connected ecosystem rather than separate product lines.​

Bajaj will continue to be based in Gurgaon, India, which matters because India is both a high-growth market for residential energy products and an increasingly influential hub for global product leadership in electrification and digital-first experiences. Alongside her new role, Bajaj has also joined the board of StarCharge, a Schneider Electric–managed joint venture.​

Why this appointment matters right now

Preeti Bajaj has described the timing as pivotal, pointing to electrification, decentralization, and digitalization reshaping how homes consume and manage energy. In plain terms, the modern home is becoming a distributed energy environment—where rooftop solar, storage, smart panels, load management, and EV charging can no longer be treated as “add-ons,” but as core infrastructure.​

This is where “Home Solutions” becomes a category with platform expectations. Consumers increasingly judge energy brands the way they judge consumer tech: setup experience, app reliability, interoperability, after-sales support, and how quickly the system becomes useful—not just the specification sheet. That shift forces companies like Schneider Electric to build product experiences that are measurable, iterative, and insight-led.

For marketing and growth teams, the implication is equally clear: the best-performing home energy brands will be the ones that can translate complex engineering value into simple outcomes—comfort, uptime, savings, safety, and sustainability—without overwhelming homeowners with jargon. The leadership mandate here hints at exactly that kind of translation layer between innovation and adoption.​

What changes in the Home Solutions portfolio

Under Bajaj’s EVP mandate, Luminous Power Technologies will form part of the Home Solutions portfolio, bringing her prior operational leadership directly into the expanded business scope. Luminous is described as a Schneider Electric–owned, India-based leader in power backup and residential solar, which makes it a strong fit for a home-focused energy and resilience portfolio.​

Beyond the portfolio move itself, the Home Solutions charter is framed around advancing solutions for home energy management, and it spans adjacent categories such as switches and sockets and electric-vehicle charging—elements that increasingly sit on the same “home electrification” roadmap. From a product strategy perspective, that breadth matters because it enables a single customer journey: from basic home electrical infrastructure to intelligent monitoring, automation, and new loads like EV charging.​

In practical go-to-market terms, bringing Luminous under the same leadership umbrella can unlock:

• A more cohesive story across backup power, solar adoption, and intelligent home energy management.​
• Better alignment between product roadmaps and the realities of installation and service networks (a key adoption bottleneck in home categories).
• Clearer bundling and cross-sell opportunities, where the “next product” is a natural extension of a homeowner’s evolving energy needs.

Preeti Bajaj’s leadership track record

Bajaj is presented as a global executive with experience in strategic transformation, which is a relevant profile for a category being reshaped by technology and new consumer expectations. Immediately before this appointment, she served as CEO and Managing Director at Luminous Power Technologies.​

Her experience also includes leading Clipsal Solar—now Clipsal Cortex, described as a Schneider Electric Ventures company—where she led global teams and worked on hardware and software for renewable energy solutions. Prior to that, she held a role as Vice President for strategy and commercial operations transformation at Schneider Electric.​

Taken together, the thread is consistent: she has operated across product + platform contexts (hardware and software), across transformation mandates, and across the home-energy problem space that is now being pulled into a more connected, more data-centric future. For a Home Solutions division, that combination is valuable because it supports two parallel jobs: scaling existing categories and modernizing how value is delivered and experienced.​

The martech lesson: homes are becoming “platform experiences”

From a Global Martech Alliance perspective, what stands out is how closely home energy is starting to resemble modern martech and digital product ecosystems—just with higher physical stakes. A “home solutions” business now has to manage a full-funnel experience that looks surprisingly familiar to marketing and growth leaders:

1) Acquisition is increasingly education-led.
Home energy management, solar, backup, and EV charging are high-consideration categories. The brands that win don’t just advertise; they teach. That means content that answers real homeowner questions (safety, ROI, maintenance, warranties, service response times), plus interactive tools that help people self-qualify and understand fit.

2) Activation is the new battleground.
In many home-tech categories, the first week after installation is when churn is created—or prevented. If the app setup is confusing, the system doesn’t “feel smart,” or service support is hard to reach, the product’s perceived value collapses. This is where product-led growth concepts matter even in hardware-first categories: onboarding flows, in-app education, proactive notifications, and clear “next best action” prompts.

3) Retention is driven by visible outcomes.
A homeowner sticks with an ecosystem when it consistently delivers outcomes they can see: fewer outages, smoother load management, better utilization of solar, predictable charging, or a feeling of control. The job of the platform is to make those outcomes obvious—through dashboards, alerts, and simplified insights—not buried behind technical metrics.

4) Ecosystem trust becomes a measurable KPI.
As electrification expands, trust is no longer only about brand reputation. It’s also about data privacy, system reliability, and interoperability. When homes become more digitized—as Bajaj highlighted—users will expect the ecosystem to be secure, stable, and compatible with other devices and services they already use.​

What marketing teams should do next (actionable playbook)

If you’re a marketing leader in energy, consumer durables, smart home, or EV ecosystems, this appointment is a useful prompt to pressure-test your own strategy:

• Audit your “single story”: Can you explain your ecosystem in one sentence, and does it scale from entry-level users to advanced adopters?
• Build an onboarding-first funnel: Treat installation + the first 30 days as part of marketing, not only operations.
• Create outcome-based messaging: Lead with what changes for the homeowner (uptime, safety, savings, control), then prove it with clear product evidence.
• Invest in partner enablement: Your channel is part of your experience. Make sure installers and service teams have the same clarity and confidence your ads promise.
• Measure what matters: Track activation, feature adoption, service satisfaction, and repeat purchases as core growth metrics—because in platform-like categories, retention is your real competitive moat.