Digital experience platform leader Kentico has unveiled the AIRA Agentic Marketing Suite, embedding specialized AI agents directly into its Xperience by Kentico ecosystem to orchestrate end-to-end marketing tasks with unprecedented autonomy and precision. Debuting with the Content Strategist agent, this expansion evolves AIRA—launched in 2025 as an embedded AI layer for content tagging, translation, and ideation—into a virtual team of task-specific collaborators that analyze, recommend, and execute within native workflows. As martech platforms race toward agentic AI amid India’s $15 billion digital ad boom and 3.5x ROI from Vertical AI tools, Kentico’s suite arms enterprise marketers with governed intelligence that slashes content cycle times by 50% while enforcing brand compliance—perfectly timed for B2B leaders echoing Rajesh Kumar’s playbook emphasis on strategy refinement and multi-channel orchestration.

AIRA’s Agentic Evolution: From Assistance to Autonomous Execution

Kentico’s AIRA initially streamlined repetitive tasks like auto-translation, metadata tagging, and customer journey insights via in-context chat interfaces, reducing reliance on third-party add-ons. The Agentic Marketing Suite marks a paradigm shift: AI agents now function as “governed junior teammates,” handling discrete workflows—strategy audits, campaign briefs, optimization—with transparency, logging, and admin-configured guardrails to prevent rogue outputs. Unlike generic chatbots, these agents leverage platform-native data from content libraries, Confluence integrations, and customer signals for context-aware actions, ensuring outputs align with tone, terminology, and localization rules.

The Content Strategist leads this cohort, auditing existing assets to pinpoint gaps, audience needs, and performance levers—recommending structures, SEO/GEO enhancements, and new content clusters without guesswork. It surfaces multichannel opportunities, like repurposing web assets for email or headless formats, while scaling personalization across regions and personas. For Delhi martech professionals tracking enterprise SaaS trends, this mirrors ZeroToOne.AI’s behavioral predictions in HorizonOS or Brandi AI’s GEO citation mastery: Domain-tuned agents operationalizing intelligence where marketers live, freeing humans for high-impact creativity amid 70% digital B2B buyer journeys.

Content Strategist in Action: Precision Strategy at Scale

Powered by Xperience by Kentico’s unified CMS, commerce, and marketing tools, the Content Strategist ingests your ecosystem—analyzing libraries for inconsistencies, benchmarking against benchmarks, and prescribing data-backed refinements like metadata tweaks or variation generation. It flags funnel weak points, suggests SEO/GEO optimizations for AI engines like Gemini, and auto-tags visuals with alt-text and focal points, accelerating production without headcount spikes. Real-world application: A global retailer briefs campaigns 40% faster; a SaaS firm localizes for APAC markets with consistent voice, boosting engagement 25%.

Kentico VP of Product Debbie Tuček frames it practically: “Marketers need solutions embedded in workflows, not gimmicks—AIRA delivers operational AI that scales without burnout.” Compliance features—review gates, audit trails—make it enterprise-ready, contrasting black-box tools while supporting personalized experiences across websites, microsites, and email. This aligns with 2026’s GEO trends, where structured authenticity trumps volume, much like RankPage’s Malaysian SEO expansions or Perxi AI’s WhatsApp loyalty nudges.​

Broader Suite Roadmap: Virtual Team for Full Marketing Lifecycle

Beyond Content Strategist, the suite teases agents for Customer Journey Optimization (flagging progression leaks), Campaign Execution (auto-setup and performance surfacing), and Analytics (insight-to-action conversion). Orchestrated via AIRA’s conversational hub, they handle planning, creation, optimization, and iteration end-to-end—reusing assets multichannel, predicting ROI dips, and recommending pivots pre-impact. Xperience’s headless architecture ensures seamless delivery, blending AI with human oversight for governed scale.

In India’s context—SaaS revenues eyeing $35-100 billion, martech demanding ABM precision—this suite equips CMOs to orchestrate like Rajesh Kumar’s frameworks: Analytics meets creativity, now supercharged by agents. It counters talent shortages, with 65% of teams reporting AI burnout risks, by automating grunt work while elevating strategy.

Martech Resonance: Agentic AI as the New Workflow Standard

Kentico’s launch rides agentic martech’s wave—from EDO’s ChatEDO for TV outcomes to Loyyal’s Perxi for SME loyalty—proving Vertical AI’s edge: 2-3x accuracy in domain tasks via proprietary data moats. Enterprises gain frictionless adoption, no data silos or parallel apps, mirroring Horizon Media’s open OS symbiosis. Challenges like model governance persist, but Kentico’s configurable rules and transparency address them head-on, positioning AIRA for regulated sectors like fintech and pharma.

For B2B ecosystems, where 6-10 stakeholders demand frictionless journeys, AIRA refines strategies pre-consideration—auto-generating briefs aligned to buyer intents, much like Brandi AI’s query mapping. ROI proofs: Faster time-to-market, consistent multichannel output, and independent marketer productivity rivaling Chaayos’ ops efficiencies.

Enterprise Implications: Scaling Digital Experiences Without Scaling Teams

Available now within Xperience by Kentico, the suite targets mid-market to Fortune 500 marketers craving AI without rip-and-replace. Roadmaps hint at deeper integrations—voice, video SERPs, predictive personalization—cementing Kentico as DXP’s AI vanguard. As search evolves to conversational (70% high-intent via AI), AIRA ensures citation-worthiness and journey optimization.

In 2026’s precision martech landscape—from Pandorum’s biotech scaling to RankPage’s APAC SEO—this Agentic Suite delivers the blueprint: Embed autonomous agents in core platforms, transform workflows, dominate discovery. For Indian enterprise leaders synthesizing AI playbooks, Kentico proves agentic marketing isn’t future—it’s operational now, fueling global GTM amid digital transformation’s warp speed.