JamLoop Taps Brian Bell as SVP Sales to Supercharge CTV as Performance Powerhouse 

JamLoop, a pioneering CTV-first technology platform, announced today the appointment of Brian Bell as Senior Vice President, Head of Sales. This strategic hire arrives at a pivotal moment for connected TV (CTV) advertising, as the channel evolves from a primarily awareness-focused medium into a powerhouse for measurable, performance-driven marketing.

The Shifting CTV Landscape

The CTV market, valued at over $40 billion and growing rapidly, has long been dominated by legacy technologies and concentrated spending among top-tier national advertisers. However, advertisers increasingly demand the transparency, speed, and control they enjoy in digital channels like search and social. JamLoop addresses this gap head-on with a platform engineered specifically for CTV, offering direct control over campaign execution, precise targeting, and robust measurement—without compromising the massive reach and creative impact of television.

Unlike traditional platforms retrofitted for streaming, JamLoop was built from the ground up as CTV-native. It empowers agencies, brands, and even local businesses through versatile options: fully managed services for hands-off execution, self-serve tools for agile teams, and white-label solutions for resellers. This flexibility meets marketers wherever they stand, from CTV newcomers testing the waters to sophisticated enterprises optimizing at scale.

Brian Bell’s Proven Track Record

Brian Bell brings deep expertise in performance-oriented video and CTV solutions to JamLoop. Most recently, as General Manager for North America at LoopMe, he spearheaded partnerships with agencies and brands, driving adoption of programmatic video and CTV technologies that prioritize measurable outcomes. His efforts there focused on bridging the gap between digital precision and TV-scale impact, helping clients achieve attribution-driven results in fragmented streaming environments.

Prior to LoopMe, Bell held senior sales leadership roles at Viant, a leader in programmatic advertising. There, he scaled agency relationships and advertiser adoption across advanced TV and omnichannel offerings, navigating the complexities of data-driven targeting in a cookieless future. His career reflects a consistent ability to position emerging channels as core components of modern media mixes, making him an ideal fit for JamLoop’s ambitious growth phase.

In his new role, Bell will oversee all sales strategy and execution. His priorities include expanding enterprise and agency partnerships while cultivating demand from mid-market and local advertisers—segments often underserved in the CTV ecosystem. Bell will guide partners in repositioning CTV from an experimental budget line to a repeatable, ROI-proven growth engine.

Leadership Perspectives

Leif Welch, CEO and Founder of JamLoop, emphasized the timeliness of Bell’s arrival. “CTV is at an inflection point, and JamLoop was built for this moment,” Welch stated. He highlighted the platform’s versatility in serving diverse users: local businesses dipping into TV for the first time, agencies ramping up CTV for client portfolios, and national brands refining hyper-local strategies. “Brian understands how agencies and brands are reassessing CTV through a performance lens. His leadership will be critical as we help advertisers of all sizes unlock the full potential of CTV with greater accountability and control.“

Bell echoed this optimism, framing JamLoop as a differentiator in a maturing market. “We’ve finally entered the next phase of growth where CTV is being evaluated alongside other performance channels, not separately from them,” he said. He praised the platform’s approach: “JamLoop stands out because it treats CTV like a true performance channel, not a compromise between digital and linear TV. I look forward to helping scale that vision and working with partners who are ready to demand more because the opportunity now is to evolve CTV into a repeatable growth engine.“

JamLoop’s Strategic Momentum

Bell’s appointment caps a flurry of key hires as JamLoop accelerates across customer segments. The company is laser-focused on the “underserved middle” of the CTV market—regional brands seeking national-level sophistication, local businesses leveraging streaming for community impact, and the agencies bridging them. This contrasts with incumbents burdened by legacy linear TV integrations, which struggle to deliver digital-grade agility.

JamLoop’s platform shines in key areas:

• Targeting Precision: Advanced audience segmentation using first-party data, contextual signals, and cross-device graphing, ensuring ads reach the right viewers without third-party cookies.
• Campaign Control: Real-time adjustments to bids, creatives, and pacing, giving marketers the dashboard familiarity of DSPs with TV’s premium inventory.
• Measurement Mastery: Full-funnel attribution linking impressions to outcomes like site visits, purchases, and app installs, powered by clean-room tech and incrementality testing.
• Scale and Flexibility: Access to premium CTV supply across major platforms (Roku, Fire TV, Samsung, etc.), with managed, self-serve, or OEM options.

These capabilities position JamLoop to capture share as CTV penetration hits 80%+ of U.S. households, yet performance accountability remains elusive for many.

Market Context and Opportunities

CTV’s transformation mirrors broader ad tech trends: the death of cookies accelerates signal loss in open web display, pushing dollars toward walled gardens and TV-like environments with strong contextual cues. Yet linear TV’s decline—down 20%+ in viewership—creates urgency for streaming-native solutions. Advertisers face fragmented supply paths, poor de-duplication, and opaque pricing, but platforms like JamLoop streamline this into a unified, performance-first experience.

For local and mid-market players, the stakes are particularly high. National brands dominate 70%+ of CTV spend, leaving regional opportunities untapped. JamLoop democratizes access, enabling a car dealership in Ohio to run geo-fenced awareness campaigns or a regional retailer to drive e-commerce lifts—mirroring tactics from Meta or Google but with TV’s emotional resonance.

Challenges persist: ad load fatigue on free ad-supported streaming TV (FAST) channels, evolving privacy regs like COPPA updates, and measurement standardization. JamLoop counters with lightweight creative formats, privacy-compliant tech, and partnerships for cross-channel lift studies.

Future Roadmap

With Bell at the helm of sales, JamLoop eyes aggressive expansion. Near-term goals include doubling enterprise logos, launching localized self-serve upgrades, and integrating AI for predictive bidding. Longer-term, expect deeper ecosystem plays: retail media network tie-ins, shoppable CTV formats, and global rollout as streaming fragments worldwide.

This hire signals JamLoop’s maturity—from scrappy innovator to scale operator—ready to challenge DSP giants entering CTV. Bell’s network will accelerate proof points, turning pilot wins into marquee case studies.

Conclusion

Brian Bell’s appointment as SVP, Head of Sales marks a bold step for JamLoop at CTV’s crossroads. As streaming TV sheds its experimental skin to become a performance cornerstone, JamLoop’s CTV-first platform—bolstered by Bell’s sales acumen—delivers the control, transparency, and results advertisers crave.

In a $40B+ market ripe for disruption, JamLoop isn’t just participating; it’s redefining CTV as a growth engine for all. From local heroes to global brands, partners gain a reliable ally to unlock TV’s full power with digital rigor. Under Leif Welch’s vision and Bell’s execution, JamLoop is poised to lead this evolution, driving accountability, scale, and prosperity across the streaming TV frontier.