iQor CXBPO, a leading provider of customer experience business process outsourcing (BPO) services headquartered in Ft. Lauderdale, Florida, has appointed Colleen Beers as Chief Growth Officer (CGO), effective immediately. Reporting directly to President and CEO Chris Crowley, Beers will oversee the company’s global sales strategy, with primary responsibilities including new client acquisition, enterprise account expansion, and the development of data-driven revenue growth initiatives. This executive appointment aligns with iQor’s strategic objectives to enhance its market position across diverse industries and geographic regions through scalable, technology-enabled customer experience solutions.

With over 30 years of leadership experience in the customer experience and BPO sectors, Beers brings proven expertise in transforming sales organizations and executing go-to-market strategies for complex enterprise environments. Her tenure at iQor represents a pivotal leadership addition as the company continues to invest in AI-driven innovation and global delivery capabilities, serving more than 47,000 employees across 11 countries.

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Professional Background and Leadership Expertise

Colleen Beers possesses an extensive track record of driving revenue growth and operational excellence in highly competitive BPO and customer experience markets. Most recently, she served as Chief Commercial Officer at TPG, Inc., where she spearheaded the evolution of go-to-market strategies for an AI-powered customer experience and analytics platform, successfully transitioning from founder-led sales models to structured enterprise sales engines.

Prior to TPG, Beers held several senior executive positions at Alorica, including Chief Administrative Officer and President of North America and Europe operations. In these roles, she managed global sales and operations teams, led large-scale business transformations, expanded strategic client portfolios, and collaborated with C-suite leadership to achieve profitable growth objectives. Her earlier career includes leadership positions at Harte-Hanks, ACS, and Aegis Communications Group, where she demonstrated proficiency in contact center turnarounds, business development, and post-merger integrations.​

Beers is widely recognized as an industry thought leader, having served for ten years on the Advisory Board of Customer Contact Week (CCW) and earning induction into the CCWomen Hall of Fame for her contributions to customer experience excellence and advancement of women in leadership positions.​

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Strategic Responsibilities and Growth Mandate

As Chief Growth Officer, Beers will lead iQor’s comprehensive growth strategy, encompassing sales execution, strategic partnerships, pipeline management, and forecast optimization. Her priorities include accelerating new logo acquisition in targeted industries, strengthening enterprise account penetration, and ensuring alignment between commercial objectives and client success metrics. This role demands rigorous attention to pipeline health, revenue forecasting accuracy, and the development of scalable growth frameworks that preserve iQor’s client-centric culture and long-standing relationships.

Chris Crowley, iQor President and CEO, emphasized Beers’ qualifications, stating, “Colleen is a proven sales and growth leader who understands how to build revenue engines that last. She brings deep CX industry expertise, strong commercial discipline, and a people-first leadership style that aligns with iQor’s culture.” Beers expressed her commitment to the role, noting, “Growth happens when strategy, people, and purpose align. I believe growth is earned through trust, clarity, and showing up for one another.”

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iQor’s Market Position and Service Portfolio

iQor CXBPO distinguishes itself through its integrated delivery model, combining three decades of customer experience expertise with advanced AI capabilities under its infinityAiQ platform. The company’s service pillars—CXBPO, Growth as a Service, and AI-powered solutions—address the complete customer lifecycle, from acquisition through engagement and retention. Operating as a portfolio company of Mill Point Capital, iQor maintains a global footprint that supports multinational brands seeking scalable outsourcing partnerships.

Recent strategic developments, including the acquisition of OP360 to expand customer experience capabilities, underscore iQor’s commitment to continuous innovation and market expansion. Recognition as a Great Place to Work® and leadership in CX excellence further validate the company’s operational rigor and employee-focused culture. Beers’ appointment positions iQor to capitalize on these strengths while pursuing aggressive growth targets in regulated industries and emerging markets.​

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Leadership Alignment and Organizational Impact

The appointment of Beers complements iQor’s existing executive leadership structure, which includes specialized roles such as Chief Business Officer, Chief Operating Officer, Chief Digital Officer, and Chief Culture Officer. This comprehensive C-suite configuration enables coordinated execution across commercial, operational, and technological domains. Beers’ emphasis on aligning sales execution with client outcomes reinforces iQor’s foundational principles of trust-based relationships and measurable performance delivery.​

For iQor’s global client base, Beers’ leadership signals enhanced commercial capabilities and accelerated innovation in customer experience solutions. Her experience scaling operations across North America, Europe, and beyond equips her to navigate complex multinational requirements while maintaining service consistency. Industry stakeholders will view this move as indicative of iQor’s proactive approach to revenue diversification and market leadership in the evolving BPO landscape.

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Strategic Outlook and Industry Context

iQor’s appointment of Colleen Beers occurs amid increasing demand for integrated, AI-enhanced customer experience outsourcing solutions. As enterprises prioritize digital transformation and operational efficiency, BPO providers face pressure to deliver sophisticated analytics, predictive engagement capabilities, and seamless omnichannel support. Beers’ proven success in these areas positions iQor to strengthen its competitive differentiation and capture market share from both established competitors and emerging digital-first providers.

Looking forward, Beers will play a central role in executing iQor’s growth roadmap, including expansion of Growth as a Service offerings, deeper penetration of regulated verticals, and strategic technology partnerships. Her leadership will be instrumental in maintaining iQor’s trajectory as a trusted partner for global brands seeking sustainable customer experience excellence. This executive addition represents a deliberate strategic investment in commercial excellence, ensuring iQor remains at the forefront of industry evolution.