

Infosys has announced a collaboration with Citizens (NYSE: CFG) to support the launch of Citizens’ AI-first Innovation Hub in Bengaluru, India, aimed at accelerating AI-led transformation across banking operations, product development, and customer experience.
Infosys will act as a strategic delivery partner, bringing capabilities across AI, cloud, and cybersecurity, with the program leveraging Infosys Topaz Fabric to build scalable, “agent-ready” capabilities.
What we know so far (fast facts)
Banking leaders are facing simultaneous pressure to modernise core systems, ship digital products faster, and raise customer experience standards—without compromising security or resilience.
In that context, Citizens’ Bengaluru Innovation Hub is designed to function as a high-velocity centre for AI-driven delivery across operations, product engineering, and customer experience.
From a Global Martech Alliance lens, this is the “new normal” playbook: put AI at the centre, move decisioning closer to real-time, and build repeatable patterns that teams can reuse across channels, lines of business, and customer journeys.
What’s especially notable is the “AI-first operating model” framing—this is not a single chatbot, single workflow automation, or limited proof-of-concept.
Instead, the hub is being positioned as a scaled engine to build “next-generation” capabilities that can be deployed across the bank, implying shared platforms, shared governance, and shared delivery standards.
Citizens’ choice to expand AI capability through an India-based hub reflects the ongoing GCC momentum: global financial institutions are using India centres to access deep engineering talent and accelerate transformation programs.
For large banks, GCC-style structures typically reduce the friction that slows AI programs down—hiring cycles, platform inconsistency, and fragmented product delivery—by creating dedicated capacity aligned to enterprise priorities.
In practical terms, an AI-first GCC can help unify work that is often scattered across teams: data platform improvements, model experimentation, security reviews, MLOps tooling, and the actual “last mile” of embedding AI into customer-facing and employee-facing experiences.
The value proposition isn’t simply cost efficiency; it’s operational consistency—repeatable delivery that improves reliability, security posture, and time-to-market as the bank scales AI usage.
For martech and CX leaders inside banking, this matters because customer experience is increasingly shaped by invisible systems: identity and fraud controls, personalisation logic, decision engines, and service workflows.
When those systems are built on a coherent AI-enabled platform rather than stitched together in silos, the end-user impact tends to be smoother journeys, more relevant offers, and fewer broken handoffs.
Infosys and Citizens have highlighted “agent-ready” capabilities as a focus area for the hub, tied to building scalable AI that can streamline delivery of next-generation products and services.
In enterprise terms, “agent-ready” usually signals architecture that can support AI systems doing more than answering questions—systems that can plan, coordinate tools, trigger workflows, and operate within controlled guardrails.
That has big implications for banking operations and customer experience.
If implemented well, agentic patterns can compress cycle times in product development (requirements → build → test → deploy), reduce repetitive operational tasks, and improve service resolution by guiding employees with context-aware next steps.
However, this only works at scale if the foundation is strong: clear data contracts, identity and access management, policy enforcement, and monitoring across models and workflows.
This is why the partnership emphasis on cloud and cybersecurity is important—banks can’t adopt advanced AI patterns without raising their control maturity in parallel.
From a GMA-style evaluation angle, the key question becomes: is the hub building reusable components (data products, orchestration templates, evaluation frameworks, compliance checks), or is it producing one-off solutions that don’t generalise across the enterprise?
The “at scale” language strongly suggests the intent is standardisation and reuse, not isolated pilots.
A central pillar of the collaboration is Infosys Topaz Fabric, described as a multi-layer AI fabric (and part of an agentic services suite) that unifies infrastructure, models, data, applications, and workflows.
Moneycontrol’s report similarly describes Topaz as integrating infrastructure, data, models, applications, and workflows to support the development of “agent-ready capabilities.”
CRN Asia also notes that Infosys will use Topaz Fabric to integrate data, applications, and workflows, supporting AI-enabled capability development.
Why does that matter?
In many banks, AI progress is blocked not by lack of ideas, but by “integration drag”: disconnected systems, inconsistent data access, and slow approvals across environments.
A fabric approach—if executed with robust governance—can reduce that drag by providing a more cohesive, repeatable path from experimentation to enterprise deployment.
Citizens’ CIO and Head of Enterprise Technology & Security, Michael Ruttledge, has been quoted describing the hub as part of a long-term commitment to building “modern, secure, and intelligent” banking capabilities, and emphasising that partnering with firms like Infosys and leveraging Topaz Fabric helps integrate advanced AI into core operations for “modern, secure, and personalised” experiences.
Infosys executive Dennis Gada has framed the collaboration as a step toward enabling Citizens to adopt an AI-first operating model while handling the dual challenge of modernisation and exceptional customer experiences.
For GMA readers, the platform question is the practical one: does Topaz Fabric provide the scaffolding to ship safely and repeatedly—governed pipelines, observability, and consistent integration patterns—so customer-facing experiences don’t degrade when AI features move from “demo” to “daily usage”?
The more the hub can standardise these patterns, the more it can shift the organisation from periodic transformation projects to continuous transformation.
The collaboration is explicitly aimed at accelerating transformation across operations, product development, and customer experience.
That breadth matters because those three areas feed each other: better operations reduce friction for customers, faster product development improves competitiveness, and stronger CX reduces cost-to-serve while improving loyalty.
Here are the likely “impact zones” to watch as the hub scales:
There’s also an organisational effect: if the hub becomes a true co-creation engine, it can set enterprise standards for how teams define use cases, evaluate model performance, audit outcomes, and run production monitoring.
Those standards—often overlooked—are what separate “AI adoption” from “AI operations.”
Finally, this partnership reinforces India’s position as a global centre for digital execution in financial services, not just support functions.
When banks treat India GCCs as strategic capability builders, they often pull more of the end-to-end product lifecycle into those centres—engineering, platform, security, and experience design.