Hyperquake, the nimble independent agency specializing in creative strategy, branding, and experience design, has landed a star: Gabrielle Schweickart as its new Director of Growth Marketing, Media, and Analytics. The immediate full-time addition, announced by Managing Director of Brand Building Josh Belcher, signals Hyperquake’s push to fuse brand magic with performance precision for clients.

The Strategic Hire

Gabrielle steps into a deeply collaborative role supporting multiple clients. It demands exceptional communication, client leadership, and the knack for converting marketing performance into crystal-clear business outcomes. Building on Hyperquake’s established growth team—strong in brand strategy/campaigns and performance/lifecycle marketing—she’ll craft and execute campaigns at the pinnacle of the industry.

“We set the bar sky-high for this position,” Belcher explained. “Gabrielle’s leadership is already transforming how we design and deploy performance marketing at elite levels.“

A former Hyperquake client herself, Gabrielle is all in: “Hyperquake boasts an incredible reputation and insanely talented team. The authenticity and passion they pour into every project—what sets us apart. It’s just so good.“

Deep Dive: Gabrielle’s Proven Pedigree

Gabrielle’s resume screams results:

• Vera Bradley (Director of Marketing Channels, most recent): Led a sweeping company-wide rebrand. This encompassed a revitalized brand ethos and identity, fresh website launch, evolved product strategy/design, and rebooted storytelling, media planning, and audience targeting. Amid it all, she championed performance marketing to activate the brand through the funnel, sparking new customer acquisition after years of stagnation. Momentum? Renewed for the first time in ages.
• Grandin Road (Digital Marketing Director, starting as Specialist in 2016—7 years total): Designed, built, and scaled a powerhouse digital program. Kicked off with a multimillion-dollar Google search budget; under her watch, it ballooned 6x while conquering paid social, affiliate, CTV, and programmatic channels with stellar success.

Hyperquake’s Broader Vision

As an indie agency thriving on creativity and agility, Hyperquake eyes this hire to bridge brand storytelling with data-driven performance—vital in today’s martech landscape of fragmented funnels and acquisition wars.

Conclusion

Gabrielle Schweickart’s rebrand wizardry and scaling savvy catapults Hyperquake forward, empowering clients with seamless brand-to-revenue strategies that deliver lasting growth and competitive edge.