In a strategic move to sharpen its edge in marketing strategy and analytics, GBK Collective has welcomed Ben Rogers as President, Client Services. With over 25 years of experience in consumer insights, brand strategy, and tech-sector mastery, Rogers is set to supercharge client partnerships and growth for GBK’s global roster.

Rogers will helm all client services operations, from expanding service capabilities to nurturing key relationships and driving business expansion. His focus? Deep dives into B2B and B2C technology sectors, leveraging a toolkit of ad-hoc strategic projects, ongoing tracking studies, and comprehensive product lifecycle methodologies to transform data into actionable wins.

Co-Founder and CEO Jon Greenwood couldn’t be more excited: “Ben brings a rare combination of commercial acumen, insights expertise, deep tech relationships, and a genuine passion for client success. Having collaborated closely with him before, I’ve seen firsthand how he builds powerhouse partnerships and teams. He’s the perfect fit as we scale.“

Eric Bradlow, Co-Founder and Vice Dean of Analytics at Wharton (also Chair of Marketing), echoed the sentiment: “We’re thrilled to have Ben join as President of Client Services. His ability to understand client needs, deliver top-tier work, and activate research will strengthen GBK’s bridge between our academic DNA and client deliverables.“

Rogers himself is buzzing: “I’m thrilled to join GBK at this dynamic growth moment. What sets the firm apart is its unique blend of academic rigor, brand strategy, and unwavering client commitment—especially with deep B2B/B2C tech expertise. It checks every box for my next chapter. I can’t wait to work with the exceptional team to unlock insights, drive decisions, and accelerate results.“

Rogers’ Stellar Track Record

Rogers’ career is a masterclass in insights leadership:

• NRG (President, 7 years): Built a thriving marketing insights business tailored to tech, expanding clients across enterprise/IT, streaming, gaming, and media while modernizing offerings for a fast-evolving market.
• Ipsos (Senior Leadership, nearly 10 years): Oversaw regional operations in tech, media, and advertising; scaled the West Coast business and led global research for leading brands. Joined via Ipsos’ acquisition of Synovate.
• Synovate (SVP, Technology & Telecoms): Managed Microsoft’s global relationship.
• Earlier Roles: Led tech accounts at Kantar/TNS Global, GfK, and NOP World.

This breadth equips him to handle everything from strategic brainstorming to performance tracking across product lifecycles.

Why This Matters for Martech

In an era of fragmented martech stacks and data overload, Rogers’ tech-centric expertise positions GBK to deliver the clarity brands crave—actionable consumer behavior insights that cut through noise.

Conclusion

Ben Rogers’ arrival cements GBK Collective’s status as a martech powerhouse, blending battle-tested insights with academic precision to propel tech clients toward sustainable growth and competitive dominance.