From Seed to Scale: Salty Raises $3.3 Million to Consolidate Leadership in India’s D2C Fashion Accessories Space

D2C lifestyle brand Salty has received ₹30.1 Cr ($3.3 Mn) of funding in a round invested by MG Investment, along with contributions from Anicut Capital, All In Capital, JK Group, and a number of angel investors. This will be used for enhancing their portfolio in areas such as ‘watches, sunglasses, scarves, belts, and bag charms’, along with a new collection named Salty Bags.

Salty, founded in 2022, had previously raised ‘₹5.4 Cr in its seed round’ and was listed in Inc42’s ‘“30 Startups to Watch” (Jan 2024). The brand has managed to create its niche in the lifestyle accessories industry, setting itself up to be the rapidly scaling D2C player in the competitive fashion industry in India.

The new investment illustrates the investor’s faith in Salty’s potential for scalability and diversification. With the thriving D2C industry in India and the increasing demand for affordable lifestyle solutions, Salty plans to further define its space in the accessories segment.

With this capital infusion, Salty is now set to accelerate its business, diversify its business portfolio, and further consolidate its position in the lifestyle space in India.