Dana Loof joins TransAct as Chief Marketing Officer, bringing Palo Alto Networks scaling skills to unify brand messaging across casino tech markets

TransAct Technologies, the go-to name for software-driven tech and smart printing solutions, just brought on Dana Loof as Chief Marketing Officer. She’s stepping in to lead the charge on global marketing, sharpening the company’s brand story and turbocharging adoption of platforms like BOHA! and their casino gaming tech.

With 30 years under her belt scaling tech disruptors, Loof knows how to build categories from scratch and turn marketing into a revenue engine. Her job? Unify messaging across markets, supercharge demand gen, and keep customers hooked on TransAct‘s tools that make operations safer, smoother, and regulation-ready through smart data and automation.

From Security AI to Printing Powerhouse

Loof’s last big gig was at Evolv Technologies, where she shaped go-to-market magic for their AI security scanners—carving out a whole new space. Before that, she powered marketing engines at heavyweights like Palo Alto Networks, Symantec, and Oracle through explosive growth phases. CEO John Dillon calls her a “rare combination” of big-picture storytelling and hands-on sales alignment.

Perfect Timing for TransAct’s Next Leap

Loof joins as TransAct doubles down on software that helps businesses run leaner and smarter. “I’m thrilled to jump in during this transformation,” she says, eyeing sharper positioning, a modern marketing machine, and deeper customer ties for real, lasting growth.

Why This Hire Could Be a Game-Changer

In a world where tech buyers demand integrated solutions, Loof’s battle-tested playbook positions TransAct to grab bigger market share. Expect bolder narratives, tighter sales-marketing sync, and fresh campaigns that make BOHA! and gaming tech must-haves for efficiency-obsessed enterprises.