Thursday, January 22, 2026
Amandeep Kochar joins Havas CX India from VML as martech head, bringing 15 years of CRM and first-party data expertise to brands.
The GMA Admin
Gurugram, January 22, 2026 – In a strategic hire to supercharge its customer experience offerings, Havas CX India has named Amandeep Singh Kochar as executive vice president of experience strategy and martech head. The appointment, announced today, underscores the agency’s push to integrate cutting-edge martech, CRM, and data analytics amid rising demands for seamless brand experiences.
Kochar, who will operate from Gurugram and report directly to Manas Lahiri, Havas India‘s chief growth officer, brings a wealth of experience from his recent stint at VML. There, he spearheaded the development of CX and commerce capabilities not just in India but across Southeast Asia, managing high-stakes regional projects from Thailand and Malaysia. Over 15 years, Kochar has transformed enterprise brands through first-party data initiatives, personalized CRM campaigns, martech orchestration, and measurable marketing outcomes. His impressive client roster features global giants like Ford, Colgate, Mahindra, Hindustan Unilever, PepsiCo, and BAT. Just last year, he wrapped up an independent consulting gig tailored to Bharat-first audiences, honing strategies for India’s unique consumer landscape.
David Shulman, global CEO of Havas CX, hailed the addition: “I’m thrilled to welcome Amandeep to the Havas CX team. Today’s brands know that blending communications with experience is key – Amandeep will help our clients unlock deeper customer insights and deliver on their bold promises.”
Echoing this, Lahiri spotlighted CX’s pivotal role: “In every client discussion, CX drives loyalty and value. As markets get trickier, it’s where strategy, creativity, data, and tech must align. Amandeep’s mix of strategic savvy, martech prowess, and regional wins will supercharge our growth, integration across Havas, and fresh opportunities.”
Thrilled to join, Kochar shared: “Havas India stands out with its fusion of creativity, data, and media. At this exciting juncture for Havas CX India, I can’t wait to team up with Manas and the crew to craft scalable CX and martech that sparks real business results and unforgettable consumer journeys.”
This hire arrives as CX evolves into the heartbeat of brand loyalty in a data-drenched, tech-fueled era. By weaving experience strategy with martech muscle, Havas CX India eyes deeper agency synergies and sharper client edges.
In conclusion, Kochar’s arrival signals Havas CX India’s bold bet on integrated innovation. With his proven playbook, the agency is primed to lead martech-fueled CX transformations, fostering enduring brand-consumer bonds across India and Southeast Asia.