In a move that reinforces its position as a leader in data-driven customer acquisition and marketing optimization, 0101 Today, the Mumbai-headquartered tech consulting firm, has appointed Nitika Khanna as Director of Martech. This appointment, reported by MediaNews4U, highlights the company’s dedication to assembling top-tier expertise for auditing marketing technology stacks, reengineering workflows, and delivering unified customer data experiences that drive revenue growth.

Company Foundation and Evolution

0101 Today Private Limited was incorporated on July 13, 2021, as a private limited company under CIN U74999MH2021PTC363351, with its registered office at Queens Mansion in Mumbai’s bustling Fort area. Classified as a micro-enterprise, it maintains an authorized capital of ₹1 crore and paid-up capital of ₹50 lakhs, operating primarily in computer programming, consultancy, and related activities. Employing between 11-50 professionals, the firm has methodically expanded its footprint, with offices in Mumbai and Delhi, and plans for further growth into Bangalore.

Unlike traditional digital agencies, social media shops, or performance marketing outfits, 0101 Today functions as a specialized conversion partner. It steps in where marketing operations falter—auditing fragmented Martech tools, unifying disparate data sources, and providing behavioral analytics to inform smarter decisions. The result? Clients achieve organized technology stacks, elevated sales conversations, refined channel performance, and amplified return on investment without overhauling their existing agency ecosystems.

From its launch, the company pledged to transform marketing departments into “revenue powerhouses,” a vision articulated by its founders in early interviews. This ethos has resonated, attracting enterprise clients such as Reliance General Insurance, Tata Capital, Aditya Birla Capital, and Adani Capital. These partnerships demonstrate 0101 Today’s prowess in navigating complex media buying landscapes, optimizing programmatic advertising, CRM integrations, first-party data strategies, and lead-to-revenue funnels.

Core Leadership Team

At the heart of 0101 Today’s success lies a seasoned cadre of managing partners and directors, each bringing decades of digital industry experience. Ajay Verma, one of the managing partners, contributes strategic oversight drawn from his tenure at Enormous Brands. Mihir Mehta, another managing partner and digital evangelist, focuses on growth partnerships, leveraging insights from Tata AIG and Marsh. Jayraj Jadhav rounds out the trio as managing partner, renowned for his thought leadership at industry forums like IAMAI, MMS, and DMAi, while balancing professional commitments with personal pursuits such as restoring vintage motorcycles.

Complementing them is Shivi Verma, Director of Growth and a passionate advocate for digital transformation. Veer Chand Bothra, an intrapreneur-entrepreneur, brings hands-on expertise from leadership roles at Netcore, ProfitWheel, and CuriosityGym, where he honed product development and market strategies attuned to emerging technologies and consumer behaviors. The broader team includes specialists like Amit Jha, Vivek Suchanti, Monish Ghatalia, and Saurav Mishra, fostering a collaborative culture that celebrates milestones—from two-year anniversaries to client triumphs—through LinkedIn updates and internal reflections.

This leadership blend of veterans and innovators has propelled 0101 Today from a nascent 2021 startup to a trusted advisor in data conversion, emphasizing long-term alliances over transactional engagements.

Nitika Khanna’s Elevation to Director of Martech

The announcement of Nitika Khanna’s appointment as Director of Martech, covered by MediaNews4U, arrives at a juncture when 0101 Today seeks to deepen its specialization in marketing technology consulting. Khanna joins an already robust leadership bench, tasked with spearheading Martech audits, workflow reengineering, and conversion optimization initiatives that align with the firm’s client-centric model.

While specifics of her onboarding process remain highlighted in press coverage rather than a standalone company release, the move aligns with 0101 Today’s trajectory of internal promotions and strategic hires. Khanna’s role positions her to champion unified data experiences that evolve with every customer interaction, enabling real-time refinements in performance advertising, call center metrics, social campaigns, marketplaces, and affiliate channels.

Nitika Khanna’s Distinguished Career

Nitika Khanna enters this role with a distinguished track record spanning marketing communications, brand management, and digital strategy. Notably, in February 2025, she was appointed Director of Marketing & Communications at Sarovar Hotels & Resorts, overseeing a portfolio of over 135 properties across 85 destinations in India, Nepal, and Africa. Under brands like Sarovar Premiere and Hometel, her responsibilities encompassed brand evolution, market positioning, strategic alliances, and digital outreach amid fierce hospitality competition.

Her career trajectory traces back to pivotal roles at Yatra Online Ltd., where she navigated travel sector dynamics; FCB Ulka and Euro RSCG, sharpening creative advertising acumen; UTV for media innovation; and ORG-Marg for research-driven insights. A Delhi-based professional, Khanna has also engaged in community leadership, evidenced by achievements like securing No.1 ranking in North Delhi’s GDG22. This multifaceted background—blending analytics, creativity, and execution—mirrors 0101 Today’s demand for professionals who bridge data insights with tangible business outcomes.

In her new capacity, Khanna is poised to enhance the firm’s ability to brief agencies on behavioral data, monitor executions, and iterate strategies for superior KPIs, particularly in financial services where precision drives profitability.

Operational Specialties and Client Value

0101 Today’s service architecture is meticulously designed for impact. It begins with comprehensive Martech stack audits, identifying redundancies and silos. Next comes workflow reengineering, creating seamless data flows that power customer journeys. Behavioral analytics follow, yielding insights that refine paid media, CRM nurturing, and conversion paths.

Clients reap benefits like streamlined sales dialogues, cost-optimized channels, and ROI uplifts—often without disrupting incumbent agencies. For instance, in serving Reliance General Insurance and Tata Capital, the firm has proven adept at programmatic navigation and first-party data exploitation, turning media complexities into competitive edges.

The firm’s micro-enterprise status belies its enterprise reach, supported by specialties in customer experience mapping, Adtech integrations, and performance matrices across diverse touchpoints.

Milestones and Market Positioning

Since incorporation, 0101 Today has marked key achievements: From its 2022 public positioning as a revenue optimizer to LinkedIn-celebrated anniversaries underscoring client faith. Digital industry veterans’ 2021 launch emphasized tech-based data conversion, a promise fulfilled through agile operations and outcome ownership.

In India’s evolving digital ecosystem, 0101 Today differentiates via specialization—not breadth—focusing on conversations-to-leads and leads-to-revenue accountability. This niche mastery, now amplified by Khanna, positions it as indispensable for brands grappling with data fragmentation.

Broader Industry Context

The appointment occurs against a backdrop of intensifying Martech adoption, where firms like 0101 Today thrive by demystifying tools and processes. Khanna’s hospitality expertise adds a cross-sector lens, enriching strategies for finance-heavy clientele while underscoring the universality of data unification.

Conclusion

Nitika Khanna’s appointment as Director of Martech at 0101 Today represents a calculated fortification of its leadership, blending her communications mastery with the firm’s data-conversion DNA. Guided by managing partners Ajay Verma, Mihir Mehta, and Jayraj Jadhav—alongside Shivi Verma, Veer Chand Bothra, and the extended team—0101 Today is primed to elevate client transformations.

Serving luminaries like Aditya Birla Capital and Adani Capital, the firm continues converting marketing challenges into revenue engines, rooted in 2021 vision and realized through specialized consulting. This development not only signals internal maturity but promises sustained value delivery in a data-saturated landscape, where unified insights reign supreme.