Install ready-made skills for your AI coworker
Viktor is the AI coworker in Slack. With the new Skills Marketplace, you can add expert-built Google Ads and Meta Ads knowledge to Viktor. Then ask normal questions about campaign performance and Viktor uses those playbooks in the background to diagnose spikes, explain the evidence, and draft next actions for approval.
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GMA Community
"Paweł here, Chief of Staff at Zeta Labs - the team behind Viktor.We use Viktor internally every day. The difference before and after installing a skill is not subtle. Without one, Viktor pulls your data and summarizes it. With the Meta Ads skill installed, it catches learning phase disruptions, flags audience overlap, identifies creative fatigue patterns - things a senior media buyer spots in 30 seconds but take hours to diagnose from raw data.Skills turn Viktor from a capable generalist into someone who actually knows the domain. That jump in quality is what convinced us this was the right next step."
GMA Community
"Hey everyone, Fryd here. Co-founder of Viktor.This is our third Product Hunt launch. The first one hit #4 for the day. The second went vertical into media buying. Both taught us the same thing: Viktor's value depends entirely on what it knows about your specific domain. So we built a way for anyone to teach it.We shipped the Skills Marketplace. The idea: anyone with deep domain expertise can package their playbooks into a skill that changes how Viktor reasons about a specific domain. Think Claude Code skills, but for business operations. We're starting with ads. More verticals coming.Skills are expert-built knowledge modules. Viktor already connects to your tools and executes actions. Skills teach it how the best operators actually use those tools. Without one, you ask Viktor why your CPA spiked and it pulls the data. With one, it applies the same logic a senior performance marketer would. It knows what to look for, what to ignore, and what to escalate. Different quality of answer from the same question.The first two skills:-> A Google Ads skill from Julio, an agency founder who manages campaigns across multiple clients. How he catches waste, structures accounts, and scales what's working. The patterns he's built managing real budgets across dozens of accounts. -> A Meta Ads skill from the Head of Growth at Wispr Flow. The actual diagnostic framework he runs on accounts with real spend. Not theory. The exact logic he uses to read account data and decide what to fix first.We started with ads because the feedback loop is fast. ROAS goes up or it doesn't. No hand-waving. But the marketplace is built to be general. We want skills for finance, ops, recruiting, support. Anywhere someone has spent years developing judgment that can be codified.One expert packages their playbook once. Every team that installs it gets that expertise applied to their accounts, every day, without hiring that person.If you have deep expertise in any vertical and want to package it into a skill, we want to talk."
GMA Community
"Viktor — AI that actually executes, not just advises ⭐⭐⭐⭐⭐Most AI tools hand you an answer and leave the work to you. Viktor is different. It lives in Slack and connect to 3,000+ tools. A simple @Viktor request, like you would any other team member, and BAM Viktor is running reports, doing comptetive research, analyzing data, managing campaigns, finding leads. For my focused agency, the wins have been real. Competitive research and lead generation with move the needle results.I started with their offer, $100 in free credits, to kick the tires, so to speak and was impressed. Signed up for a monthly plan and here is why: The productivity Viktor provides at a small monthly fee is far less than you would pay an employee for the same outcome.With that said, here there are two caveats. 1. Viktor will quickly become engrained in your workflow and your reliance will quickly increase. Be smart with your asks or you will burn credits fast, so monitor your usage or increase your plan.2. You need Slack. No Slack, no Viktor. However - it looks like a Teams solution is coming. Take the FREE test drive. You will not be disappointed! https://getviktor.com"
GMA Community
"Hey PH 👋🏻As Head of Growth at Wispr Flow, I was the only marketer for a long time, running Meta Ads, Google Ads, the website, experimentation, everything. Scaling to millions in Meta ad spend while managing every other channel meant I had two choices: build systems or drown.I chose systems. Over months in Claude Code, I built a custom Meta MCP and codified every playbook I ran: campaign diagnostics, budget allocation, creative fatigue detection, audience audits, weekly reviews, the works. 28 workflows that let me operate like a full growth team.Those systems are now live as Skills in Viktor's marketplace. With Viktor's full-service Meta Ads MCP, they're not static playbooks, they connect to your real ad account, pull live data, and run the actual analysis. If you're a growth marketer managing Meta at scale without a big team behind you, these are the exact systems that made it possible for me."
GMA Community
"Antoni here. I do growth at Viktor.The honest version of why we built this: users kept telling us Viktor was great at pulling data but the analysis felt like it came from someone who read a blog post about Google Ads. Which, technically, it had.With a skill installed it's a different conversation. Same data, same tools, but Viktor actually reasons like someone who's managed real accounts. The "oh wait, it caught that?" moment is real.We started with ads because you can't fake results. ROAS improves or it doesn't. But this works for any domain where expertise compounds. If you're the person people DM when something breaks, your playbook probably belongs in the marketplace."
GMA Community
"Vadym here - built the skills directory and marketplace infrastructure.The core design decision was full composability. You can install multiple skills and they work together without conflicts. Each one adds a layer of expertise without overriding the others.Seeing the first external skill builders package their knowledge into this system was the moment it clicked. The architecture works."
GMA Community
"Peter here - Technical Co-Founder of Viktor.The engineering question behind Skills: how do you make an AI reason like a domain expert without retraining it?Our answer is modular knowledge injection. Each skill is a distilled expert playbook - decision trees, benchmarks, diagnostic frameworks - that plugs into Viktor's reasoning at inference time. A question like "why is my CPA up 40%" triggers a full diagnostic chain: data pulls, framework application, benchmark comparison, prioritized actions. All from one prompt.We started with ads because the feedback loop is immediate. ROAS goes up or it doesn't. The architecture is domain-agnostic though - if you have deep expertise in any vertical, the same skill system works. Excited to see what the community builds."
GMA Community
"Bartek here ✌️I designed the Skills Marketplace.Under the hood, skills are complex - decision frameworks, benchmarks, diagnostic logic. For the user it needed to feel as simple as adding an app. In fact, we wanted to make you feel like Neo in Matrix downloading expert knowledge to Viktor's brain brain, one click away. This is just a start. We're open to feedback on how to make it even better."
GMA Community
"Bojan from the Viktor engineering team here.Each skill injects structured domain knowledge into Viktor's reasoning without breaking general capabilities. Not a prompt template - modular knowledge that composes with everything Viktor already knows.We spent real time making sure installing a skill adds an expert without losing the generalist. Curious what external builders will create with this."
