Know if your marketing is working with real-time insights
Timelaps conducts primary research, collects responses from 4,000+ real consumers in target demographics, and tells you whether your brand marketing is working. Compared to traditional agencies or trackers, Timelaps is 5x more affordable, based on the latest science of brand growth, and continuously updated in real time.
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GMA Community
"Hey Product Hunt 👋I'm Harry, cofounder of Timelaps.I previously cofounded HackQuest, raised $5M+ in funding, and grew it into one of the leading developer ecosystems in the world with over 2M users.After HackQuest was acquired, I spent months traveling the globe: discovering, designing, coding, testing, and validating over 35 ideas from my "things to build" list to find what's next.In San Francisco, during ODF, Henk and I sat together during the opening ceremony and connected instantly on the type of company we want to build together and the massive opportunity in the intersection of AI and market research.We kept asking: What matters most in the age of AI? After months of exploration and pivots, Henk and I answered the question with our Timelaps thesis. Below are snippets of why we chose branding & brand tracking.Why Branding?Brand is back. According to the recent McKinsey study published in November 2025, Branding was cited as the number one priority for 2026 by marketing leaders across all business models. That’s because a strong brand drives real business outcomes:Brand is a measurable financial asset. Econometric analysis of 135 global firms shows that every $1 increase in brand value equates to $1.76 in turnover.Sustainable Pricing Power: Brand is the antidote to commoditization. Kantar’s BrandZ data proves that stronger brands command higher than average prices vs their competitors.Cheaper to grow. The same studies show that a strong brand hugely improves the ROI of marketing and lowers CAC.What is Brand Tracking? Why Brand Tracking?Brand tracking measures how strong your brand is now, how that is changing over time, and how you compare to competitors.It answers questions like:Are people aware of us?Are we associated with the right problems and solutions?Are we becoming the default choice in key moments of the customer journey?Are paid and PR campaigns actually shifting perception?Are we growing faster than competitors in brand health?You wouldn’t run paid socials / search without knowing your CTR, CPC, and CPA. Brand tracking is the equivalent of long-term growth. It helps you:See if your marketing is working for building brand equity.Show which campaigns have an effect, or not.Identify segments you are over- or underperforming in.Detect signs of competitor threats.Identify the top growth areas for your brand.Importantly, brand tracking shows you what demand looks like before it shows up in sales figures. Revenue is the lagging indicator. Brand is the leading one.The AI revolution has transformed what brands can create. It's time for tracking to catch up.We are still very early in the journey (<5 wks). Our goal is to document our growth journey on Product Hunt and share it with all of you. Our team is available ALL DAY for all your feedback and questions. Grateful for your support and excited to chat here / over a call :)"
GMA Community
"Congrats on the launch.. One thing I'd challenge: 'real-time' often sounds better than it performs. Most SMBs I work with don't need faster dashboards; they need better questions. What's the decision framework Timelaps is built around? Speed without strategy just accelerates bad calls. Would love to see how you're thinking about guiding action, not just surfacing data."
GMA Community
"Great service, congratulations on the launch! Can I see publications and their text in real time from media and social networks?"
GMA Community
"I like marketing tools. How this tool can help my KOL marketing?"
GMA Community
"Great tool! how will the research or survey be benchmarked and evaluated?"
GMA Community
"What's your target consumer in terms of size of companies ? Is it also a good option for smaller businesses ?"
GMA Community
"Attribution and real-time insights are usually the biggest pain points for any marketer. I'm really curious—how does Timelaps handle data discrepancies between different advertising platforms? Also, to the team: what’s the 'one feature' that usually surprises users the most during their first week of use?Would love to hear if others here are prioritizing real-time data over weekly reports lately!"
GMA Community
"Very cool idea @henk_pretorius1 and @harryzhangs ! There’s so much marketing data available today but surprisingly little clear signal on whether brand campaigns are actually working.What’s been the biggest “unexpected insight” companies discover once they start tracking this continuously?"
GMA Community
"Congrats on the launch!"
GMA Community
"Hey Harry and Henk! This is such a cool take on market research. As a developer who loves building side projects, I always find the 'marketing' part to be the hardest. Usually, it's just guessing! How accessible is Timelaps for smaller startups or indie hackers who are just starting to track their brand presence? Love the idea of real-time insights instead of waiting months for a report!"
GMA Community
"Interesting direction. Brand tracking becoming more important with AI-driven marketing makes a lot of sense. I like the idea of measuring brand perception before it shows up in revenue. What kind of data sources does Timelaps use to measure brand perception over time?"
GMA Community
"Love the shift from quarterly brand reports to a continuous signal model. One execution question: when awareness goes up but conversion stays flat in the same period, what do you usually recommend teams diagnose first—creative, channel mix, or audience segmentation? Curious if you have a practical triage sequence."
GMA Community
"timelaps is so cool"
GMA Community
"Congratulations team @Timelaps ✌️. Can I know more Info about this superb tool ?"
GMA Community
"I was a consultant doing brand equity tracking and data analysis for a long time partnered with global consumer goods brands. What I encountered was not only traditional research methodology that was manually and time consuming, but also the different tracking metrics from each client that was not consistent all the time without the possibility of building a single data tool to serve customized purposes. Would love to try it out and share more thoughts!"
GMA Community
"Love seeing a product focused on branding! Looking forward to trying it.Congrats on the launch and the product 🔥"
GMA Community
"Have used a few in the past, always get good insights.But interested on what 'working' means cause it can mean 'oh the person reviewing thinks it's cute' but will it actually drive funnel growth etc.Love where these tools are and can go though - so much better than the old antiquated ways of doing things.Nice one!"
GMA Community
"Is this optimized mostly for B2C companies or can B2B style companies also take part? What about startups that don't have much of a "brand footprint" to begin with?"
GMA Community
"Hey Harry! Congrats on your launch! Great to see Timelaps on ProductHunt!How does Timelaps compare to traditional brand tracking tools in terms of turnaround time? We've been looking for the best brand tracker that gives insights in days, not weeks. Is it possible with Timelaps?"
GMA Community
"Congrats on the launch! Real-time brand tracking from actual consumer responses instead of just web analytics is a cool angle. How are you thinking about scaling the panel sizes across different markets?"
