Marketing suite for the agentic web
sitefire (YC W26) is the marketing suite for the agentic web. We don't just monitor - we act: sitefire agents analyze what content drives citations, write brand-aware articles, and push to your CMS (Framer, Webflow). sitefire agents also surface PR outlets and UGC that influences AI answers, and provide tailor-made outreach suggestions. Save yourself a SEO and content person, and use sitefire to start marketing to agents.
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GMA Community
"Hi Product Hunt! I'm Jochen, co-founder of sitefire (YC W26). 👋My co-founder Vincent and I met at TU Munich, and have backgrounds in software engineering and reinforcement learning from Stanford. We started sitefire in late 2025 after becoming convinced of one thing:Websites are going away. Going forward, people will interact with brands via AI agents like ChatGPT and OpenClaw. This means brands need to design their marketing content for AI agents, not just humans.The problem? Most AI visibility tools stop at monitoring. They show you dashboards but don't help you actually do anything. We wanted to build the tool that takes action for you.How sitefire works:For every topic where you want to be visible, our AI agents analyze what content drives AI citations - top-cited pages, query fan-out, sourced domains, and more. Then, sitefire recommends one of four actions:📝 Create content - Fully-written, brand-aware, AI-optimized articles based on top-cited pages, your sitemap, and SERP data. Push to your CMS (Framer, Webflow) in one click.✨ Improve existing pages - Our AI agents know your sitemap. If you have content that could be cited but is not, we suggest tweaking it so LLMs are more likely to cite it.📣 Earn media - See which PR outlets drive AI answers for your topics. Get research on how to approach them, incl. the publisher contact and email draft.💬 Engage in communities - Find high-value Reddit threads and other forums that matter, with suggestions on what to post.What's new today:Starting today, every sitefire plan includes AI-optimized articles and one-click CMS publishing. We went from "here's what you should do" to "we did it for you.". This is our hello world moment.Our product is free to try for 7 days. You can set up your account in 5 minutes and start getting your first content recommendations.👉 We'd love your feedback: What's the biggest challenge you face with AI visibility for your brand? Please tell us what is still wrong with our product. How can we make it better for you?Thank you for your support! 🙏"
GMA Community
"Monitoring AI visibility gaps is smart — most brands miss that their competitors are getting recommended by ChatGPT, Claude, and Perplexity while they're invisible. We built MentionFox to track brand mentions across 52+ platforms including AI search experiences, and it's wild how many leads come through those channels now. How are you handling the real-time monitoring piece — is it crawling these AI systems continuously, or more of a periodic audit?"
GMA Community
"Monitoring AI visibility gaps is smart — most brands miss that their competitors are getting recommended by ChatGPT, Claude, and Perplexity while they're invisible. We built MentionFox to track brand mentions across 52+ platforms including AI search experiences, and it's wild how many leads come through those channels now. How are you handling the real-time monitoring piece — is it crawling these AI systems continuously, or more of a periodic audit?"
GMA Community
"Excited to see you launching after following you for a long time, hope it goes well!"
GMA Community
"Cool product! Would be interesting to have a success-based pricing option, where you only charge me for the actual increase in traffic to my sites, but I guess that's hard to track?"
GMA Community
"Congratulations on the launch! You still need to add WordPress ;)By the way, how do you deal with Google’s dislike of AI-generated content? Do you humanize it?"
GMA Community
"Killer product, even better team. Keep going guys!!"
GMA Community
"So cool! will be using this"
GMA Community
"The idea that brands need to optimize content for AI agents instead of just human visitors feels like a big shift. I like that sitefire focuses on taking action, not just showing dashboards. How does sitefire determine which content actually increases the chances of being cited by AI systems?"
GMA Community
"@jochenmadler @vincent_jeltsch1 congrats on the launch 🚀 curious - you are writing that you are helping with earned media, how specifically does you product help with that?"
GMA Community
"The citation piece is really interesting. With the content creation piece, is this meant to serve as a "reviewer" that helps make recommendations on where to make improvements in order to get a higher chance of being cited by AI? Or is this something that writes content for me?"
GMA Community
"Congratulations!!!"
GMA Community
"This is epiq! How do you track the impact of Sitefire?"
GMA Community
"This is awesome! I like not having to look at a dashboard and do the necessary changes myself when AI can do them for me :) Let's gooo"
GMA Community
"The thesis that brands need to optimize for AI agents and not just humans is going to age well. Most marketing teams are still thinking about this as an SEO problem when it's really a completely different distribution channel. The action-oriented approach over dashboards is the right call. Nobody needs another monitoring tool that tells them they have a problem without fixing it. How are you thinking about the feedback loop when LLMs update their citation behavior? What works today might not work in 3 months."
GMA Community
"Curious how you handle the quality control loop when agents push content directly to a CMS — that's where I'd get nervous. Auto-publishing brand-aware articles sounds good until one goes out that's slightly off-tone and you're doing damage control. The citation analysis piece is the most interesting part to me, because understanding what content actually influences AI answers is still pretty murky for most teams. We've been thinking about this at told.club from a different angle — what users say in feedback often ends up being the raw material that shapes how a brand gets described, and that gap between company-published content and user language is huge. Would love to know if you're pulling in any of that signal or just working from existing indexed content."
GMA Community
"Your SEO agency just spent 6 months building 200 backlinks. Sitefire looked at the ChatGPT fanout query data and said "cute, but ChatGPT uses Bing and none of those pages rank there." The era of vibes-based SEO is cooked. 🫡"
GMA Community
"Great stuff! :) Supported and shared in our internal channels. Best of luck!"
GMA Community
"Strong product, we have been looking for the right AEO solution for a while and Jochen & Vincent have built something amazing! They are also super responsive to feature requests and we have already had significant improvements in our traffic, couple weeks since using sitefire"
GMA Community
"Amazing idea! Congratulation? at a high-level - What is the user experience like end to end? And what acceptance testing was completed?"
