The perception layer for Marketers and their AIs
91% of internet bandwidth is led by videos that your AI does NOT watch... Oriane watches millions of social videos a day, and turns what's on screen, in audio and in captions into a structured intelligence layer for teams and their AI apps to find niche creators, spot content trends, identify viral hooks and more!
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GMA Community
"Huge thanks to @rajiv_ayyangar for hunting us 🙏Hey Product Hunt 👋Julien here, co-founder of Oriane (with Yuri and Thibaut).Quick story. Two years ago, Yuri was running product at Jellysmack working with creators like MrBeast. They kept asking him: "What's my actual presence on TikTok? Where are my clips being remixed? The data simply didn't exist.I was leading growth at DRESSX with clients like Lacoste, Adidas, Tommy Hilfiger... Same problem. Still the same at LVMH today, where brand teams rely on social listening tools like Brandwatch or Meltwater, that treat video like text. Captions and metadata aren't the content anymore.So we built the perception layer. Oriane watches millions of TikToks, Reels, and Shorts a day, and turns what's on screen, in audio, and in captions into structured intelligence. We're the eyes and ears of the AI stack.Brain → LLMs.Eyes & ears → Oriane.A few things about us:🍒 Thibaut, our CTO, took our cost to vectorize 100K videos from $60K to $60. That's a 1,000x reduction. It's why this is even a viable category. 🍒 Customers include McCann, LVMH, Woo, Dior, Disney, Pierre Fabre, Estée Lauder, and more.What I'd genuinely love feedback on:🍒 If you work at a brand or agency, what's your current workflow for tracking video mentions, and what does it cost you?🍒 What would make Oriane essential for your team, not just useful?🍒 Is "the eyes and ears of the AI stack" the framing that lands for you, or is something else clearer?Special offer for the PH community: 1 month free on Pro plan ($499 value) with code HUNTER-499. Good through May 30.Yuri, Thibaut and I are here all day.Bring your toughest questions 🙏"
GMA Community
"Oriane is doing some very interesting work, a few days back when I was using Claude to do some research I realised that it doesn't consider Youtube transcripts as a source; which means that it is leaving out a lot of depth/expertise on the topic in favor of FB/ reddit threads. Curious - on the roadmap, are you thinking about launching an OpenAI/ Anthropic MCP to increase the depth of research for consumers using these platforms?"
GMA Community
"Really interesting concept! Quick question: Does Oriane process videos in real time, or is there a delay before the structured data becomes available? Also curious how you handle creator accounts with private/unlisted content. I'd like to understand the data pipeline better."
GMA Community
"The watches millions of video a day claim is wild .Would love to understand the infrastructure behind that."
GMA Community
"Comparing this to tools like Brandwatch and Meltwater is smart they really do treat video like text."
GMA Community
"Curious how deep the analysis goes are you just tagging content or actually understanding hooks, pacing, and storytelling patterns?"
GMA Community
"The Jellysmack creators ecosystem origin story makes this much more credible. You’ve clearly felt the pain firsthand."
GMA Community
"congrats on the launch, oriane team! how did you cracked inference problem?"
GMA Community
"Truly love the product! As I’m getting started with IG, Oriane helped me to figure out what content to build and what works! Thanks for building this @julien_rosilio and @yuri_mihaileanu1 🙌🙌🙌"
GMA Community
"@julien_rosilio Watching this from the music side. The luxury wedge makes senseas a beachhead, but the perception layer applies to everything.We have the same "captions don't capture the content" problem,just with audio fingerprinting, sample tracking, and unauthorizedderivative use.Question for the team: if you were going to expand the perceptionlayer beyond brand listening, which adjacency would you pickfirst? Music IP detection? Sports broadcast monitoring? Liveevent surveillance? Curious how you're thinking about the secondbeachhead."
GMA Community
"Habéis considerado un plan de pago por videos procesados?"
GMA Community
"Very interesting. On the technical side, how do you manage to have such low latency with so many videos and what I imagine is a vector search? You used pinecone or qdrant?"
GMA Community
"Traditional scrapers and social listening tools hunt for hashtags or captions, but they are deaf and blind to what actually happens inside the frame. This platform watches and transcribes social video content, surfacing brand mentions and visual trends that never make it into a text-based description. It uncovers the specific micro-influencers who are already organically discussing a niche, rather than just the high-priced creators with the right keywords in their bios.The real utility lies in the data structure. You can analyze video content to deconstruct visual hooks and audio patterns and determine exactly why specific segments engage viewers. Feeding this granular output into an LLM allows for the creation of trend reports that feel like they came from a high-priced agency, but in a fraction of the time.While the speed is impressive, users should anticipate a learning curve. Navigating the sheer volume of "visual mentions" requires a disciplined approach to filtering, or you risk drowning in data. It isn't a "set it and forget it" solution; it demands an active strategist to turn these observations into a coherent content plan. That said, the team behind Oriane is ready to assist, and the website includes tons of case studies and use cases to inspire you. In summary, it offers a depth of category intelligence that other tools simply cannot match."
GMA Community
"Hi Yuri / Thibaut, what other dimensions on top of AI Vision and audio transcripts do you plan to release then? Music ?"
GMA Community
"@thibaut_hadjean Really interesting to be able to search videos across all platforms. I think the use cases go far beyond the sectors typically covered in the demos. I personally have a strong need to search videos based on what people say and the positive/negative intent behind it, for prevention purposes in my work. Is this something Oriane aims to support in the future?"
GMA Community
"Just gave it a spin on the free version, looks pretty solid. How do you manage to vectorize so much videos without running out of money?"
GMA Community
"the 1000x cost reduction on vectorization is the actual unlock here. built a tiktok audio trend pipeline last year for a content channel and the math on doing it at scale across millions of videos was brutal at the time. brandwatch treating video like text has been the wedge sitting there for years, surprised it took this long for someone to go after it properly"
GMA Community
""Captions and metadata aren't the content" should be on a t-shirt.That sentence is the entire wedge against legacy social listening. Every PMM working in brand intelligence is going to steal it within the month. Watch."
GMA Community
"@julien_rosilio Congrats on your launch 🙌This feels like a natural evolution. Social listening went text → sentiment → image recognition → video intelligence. Each step was inevitable."
GMA Community
"This sounds interesting for creator research. Which platforms are you pulling videos from right now, like TikTok and Reels or more YouTube Shorts?"
