Agents that plan, iterate, + refine w/ full creative context
AI agents that plan, generate, and iterate across video, image, and audio in one pipeline. Brand campaigns, product visuals, social ads, video localisation with shared context end-to-end. For creative teams and agencies.
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GMA Community
"Luma Agents is a creative agent platform that plans, generates, and iterates across video, image, and audio within a single shared workflow.I'm hunting this because the gap it's addressing is structural, not just a feature gap most AI creative tools are isolated generators, not pipelines.The problem: Creative teams at agencies and studios are stuck stitching outputs together across tools. Every handoff is a restart. Context gets lost. Scale means adding headcount.The solution: Luma Agents embeds context across every stage of a project concept to delivery. Agents see what you see, carry that context through video, image, and audio generation, and iterate without you re-explaining from scratch.What you can do with it:🎬 Run a full brand campaign with cohesive visuals and variants across formats📦 Generate e-commerce product shots lifestyle, hero, on-model in one workflow📱 Produce short-form video ads with hooks, captions, and platform-specific framing🌍 Localize videos with natural voiceovers and synced visuals across languagesWho it's for: Creative directors, brand teams, and agency producers who are already using AI tools but spending too much time wrangling outputs between them. Also relevant for solo creators who want to produce at team-level volume.Time will tell whether teams are going to use this to replace specific tools in the stack or layering it on top of what they already have. P.S. I hunt the latest and greatest launches in tech, SaaS and AI, follow to be notified → @rohanrecommends"
GMA Community
"How much control do teams have over each step when the agent starts refining outputs on its own?"
GMA Community
"Really interesting direction. Feels like we’re moving from tools to actual creative collaborators. The shared context across assets is a big deal."
GMA Community
"The "shared context" piece is what kills every creative workflow I've seen. You finish the video, send it to copy, they produce something totally different in tone, then back to square one. Curious whether the context travels across handoffs between team members or just within a single session?"
GMA Community
"A potentially good product you guys have, if you can switch your image/video generation to Veo 3 or something at that level. Especially for product launch demos."
GMA Community
"Is this release from this company? https://luma.com/"
GMA Community
"Works best for product teams with repeatable assets, consistent brief and clear output. I am not sure this works for service-based business. The pipeline thinking is solid either way."
GMA Community
"mostly layering first - teams dont pull out existing tools until the new one handles edge cases reliably. curious what a full replacement workflow looks like."
GMA Community
"The "shared context end-to-end" angle is what makes this genuinely interesting to me.Most AI creative tools treat each output as a fresh start — image, then video, then copy, all disconnected. The result is creative that looks like a ransom note: technically competent, visually inconsistent.Building ad-vertly.ai, we obsessed over this same problem from the advertising side. A campaign should have a through-line: same brand voice, same visual DNA, same audience understanding — whether you're running a static banner or a 15-second video. The moment you break context, the creative stops feeling like a brand and starts feeling like a vendor.The market that'll love this first: performance marketing teams at agencies where speed-to-creative is the bottleneck. The question is whether the iteration loop is tight enough to replace the current "generate, export, feedback, regenerate" cycle that kills time.Really excited to see where this goes. Congrats on the launch!"
