Marketing agents that know your code for better messaging
Marketing agents that understand your code. Layers generates a growth plan and helps run it - content, social posting, ads, and insights - so you can keep building while users come in
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GMA Community
"Hey Product Hunt 👋I’m Mike Khristo, founder of Layers.I’ve been coding since the 90s.For nearly 30 years, I’ve built product after product - shipped them, launched them, celebrated them.And I know that feeling.Launch day:🚀 You’re on top of the world.Finally, your product is live.You know people will love it.The next morning:📉 Zero users.No installs.No signups.Just… silence.It feels like getting punched in the stomach.So we built Layers.Layers is the easiest way to turn your code into customers.The name Layers is deliberate. Every marketing tactic and playbook is a layer:Some long-lived (Google Ads, Meta)Some opportunistic (UGC waves, Shorts trends)Some deeply technical (SDKs, attribution, data loops)The only constant is that there will always be new layers to try.Instead of handing you a marketing plan and saying “good luck”…We act.How Layers Works 🚀🔗 Connect your GitHub (optional, but powerful) We analyze what you built, who it’s for, your tone, aesthetic, ICP - automatically.🎯 We recommend a stack of “Layers” Not a vague strategy - a set of actions tailored to your product.⚙️ We execute With your permission, we:Research and generate contentDistribute to TikTok, Instagram, and soon YouTube Shorts, X, Reddit and moreAnalyze performance & extract insightsFeed that data back into future content📈 When content wins, we scale it Our agent Elle (your CMO) suggests next steps. Stay in the loop as much as you want. As you build trust, you can defer decision making at a granular level, if you choose to. Elle is available on the web and through iMessage/SMS.PaidWhen the time is right, we’ll suggest that we launch & optimize ads for you across:MetaTikTokApple Search AdsGoogleOr skip ahead and activate ads on day 1.🎥 Need UGC? A couple clicks is all it takes.We source, manage, and optimize creators for you.🧠 If GitHub is connected, we go deeperPRs for ad network SDK integrationsAttribution tracking setupClosed-loop performance optimizationFor every layer, you’re always in control.Who Is Layers For?Indie hackersMobile app buildersSaaS foundersDevelopers who want distribution but hate marketingIf you love building but don’t love pulling marketing levers - this is for you.We’re on a MissionWe want to solve that emotional roller coaster developers face, once and for all.Not every product will succeed.But every developer deserves a real shot.Layers exists to give you that shot.We’re live today and would love your feedback.Ask me anything - about ad tech, Snap, SDKs, growth loops, UGC, attribution, or the ugly emotional side of launching.Let’s turn code into customers. 🚀"
GMA Community
"Great work! Love the concept of marketing agents that understand code! 🔥 Good luck! 🚀"
GMA Community
"Beautiful concept - excited to give it a try to promote bedtimemagic.com"
GMA Community
"Congratulations on the launch! I understand that your target clients are mostly small businesses who don’t know how to set up effective marketing?Can the app suggest the most effective channels for a business? Is there such statistics? For example, PPC for your business would on average cost $100 per customer, while SEO — $150, so start with PPC…"
GMA Community
"Congrats on the recent launch! I just checked out Layers, and it’s great to see a product focused on making identity and access feel more seamless. The experience feels clean and thoughtfully designed.A few quick-start examples could help new users get up to speed, but overall, it’s a strong and promising release."
GMA Community
"Congratulations on the launch 🎉 !!"
GMA Community
"Congrats on the launch Mike!"
GMA Community
"congrats mike and team! amazing product"
GMA Community
"This hits close to home. I'm a solo dev shipping a macOS app and marketing always gets pushed to "tomorrow." The idea of an agent that knows my code and handles the growth side is exactly what I wish I had.How granular does the content generation get? Can it tailor messaging for different audience segments?"
GMA Community
"Launch day 🚀 → Next morning 📉" — this hit hard. We launched our AI app on PH last July and experienced exactly this. Rebuilt everything and relaunching this week, so the timing of discovering Layers is almost too perfect. The GitHub-connected ICP analysis is a smart hook. Will give it a shot."
GMA Community
"I’ve been looking for something like this. Love the idea of marketing agents that learn about your product via your code and help you research and generate content for social media. Curious how you guys source and manage creators for UGC content... is that fully handled through the platform?"
GMA Community
"Hi, does it support generating content in multiple languages? For example polish? Btw. Sounds awesome, what I was looking for."
GMA Community
"I love that it can see your github repo. However, is the content ai-generated? Is there any way for me to integrate my personal branding or character with the content?"
GMA Community
"Congrats on the launch! The layers framing makes a lot of sense, especially for founders who don’t want to stitch together five separate growth tools. How does Layers decide which layer to activate first for a new product? What signals tell to prioritize organic short-form content over paid ads or deeper technical layers?"
GMA Community
"Congrats on the launch!"
GMA Community
"When someone already uses a stack like ChatGPT + Canva/CapCut + Buffer + basic analytics, what’s the exact workflow you replace—and which parts do you intentionally *not* automate because they’re too risky or too founder-specific?"
GMA Community
"The code-aware marketing concept is brilliant for indie hackers! But I'm curious about the team workflow:if a non-technical marketer working alongside developers, can Layers still be used effectively? Or does the magic really rely on the team member pushing the code to GitHub? Basically, is this tool strict dev-only, or can a marketing team pilot it while devs just approve the SDK PRs?"
GMA Community
"This resonates hard. I've shipped 4 products and honestly the marketing part is always where things stall. You build the thing, launch it, and then... crickets. The code-aware angle is interesting though - how deep does it actually go into the codebase? Like does it understand your API structure well enough to generate technical content that doesn't sound generic? That's usually where AI marketing tools fall apart for dev-focused products."
GMA Community
"Very cool! Do you support mobile?"
GMA Community
"Looks great"
