Ahrefs

Reviews praise Ahrefs for fast, reliable backlink data, accurate keyword research, and helpful content-gap and site audit insights. Makers of Jupitrr AI, PackPack AI, and Paperguide say it’s their go-to for competitor research, tracking keywords/backlinks, and sizing search demand; one notes it’s quicker and more accurate than alternatives. Users highlight clean UI, deep index, and strong competitive analysis. Common critiques: steep pricing, a learning curve for beginners, and occasional complexity—yet many deem the value worth it for serious SEO work.