About

MarTech, Data & CX Council | GMA

Our Mission

India's premier MarTech innovation nexus empowering CMOs, data scientists, and CX strategists to architect scalable, privacy-first tech stacks—from composable CDPs and predictive analytics to real-time personalization engines and DPDP-compliant data governance.

Engineered for India's booming digital economy, explosive data volumes, and AI-driven transformation demands.


Proven Impact

  • 35% uplift in campaign ROI through unified MarTech orchestration
  • 28% faster time-to-insights via automated data pipelines
  • 40% improvement in CX personalization at scale
  • 22% reduction in tech stack complexity and total cost of ownership

Technical Capabilities

  • Continuous MarTech maturity assessments across 500+ tool ecosystems
  • Real-time data activation and zero-party signal orchestration
  • AI governance frameworks for bias detection and ethical deployment
  • Cross-functional CDP integration benchmarks for enterprise agility

Partners & Members

  • Aditya Birla
  • Aionos
  • Arata
  • Astro Yogi
  • Axis Life Insurance
  • Biryani Blues
  • Body Shop
  • Boldfit
  • Cars24
  • Ceat
  • Dewars
  • Happilo
  • Insurance Dekho
  • Itc Hotels
  • Libas
  • Licious
  • Minimalist
  • Mpay
  • Nestle
  • O3plus
  • Oriflame
  • Payments Bank
  • Pwc
  • Salty
  • Techmahindra
  • Upgrad
  • Veg Nonveg
  • Wow Momo
  • Zomato
MarTech, Data & CX Council | Global Martech Alliance (GMA)