Brand Safety Council | GMA

Our Mission

India's leading brand safety command center empowering performance marketers, agency directors, and adtech engineers to protect brand integrity across digital advertising ecosystems—from content adjacency risks to fraud detection and DPDP compliance.

Purpose-built for India's digital ad landscape: vernacular content challenges, hyperlocal inventory, and ₹1.2L Cr ecosystem protection.

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Proven Results

• 28% ad waste reduction through safety-optimized media plans
• 22% improved brand lift via advanced risk mitigation
• 35% efficiency gains from aligned safety frameworks
• Reduced IVT exposure across Tier 1–3 markets

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Technical Capabilities

• Continuous ad ecosystem monitoring across 15+ risk categories
• Quarterly content adjacency and fraud benchmarks
• MRC-compliant measurement and viewability standards
• Predictive threat modeling for DSP/SSP platforms