Advertise together on Meta Ads and pay 3x less
Trippple Club is the first Meta ads collective for small businesses. You pool your budget with non-competing peers who share your audience. The algorithm treats the group like one large advertiser. Everyone gets better delivery, faster learning, and lower costs - and it compounds as the collective grows, besides, we create your ads too!
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GMA Community
"Hi everyone, I'm Charlene, co-founder of Trippple Club.I kept seeing the same unfair thing: on social media platforms, small businesses pay more and get less: not because their ads are worse, but simply because they don't spend enough. Big brands get better rates and better performance purely from the size of their budgets. A shop spending $500 a month is playing a completely different game than one spending $500k.Trippple Club closes that gap. We pool the ad budgets of many small businesses so you're effectively buying Meta ads together, and get the economics that normally only big spenders see. The result is up to 3x lower cost per result (from our pilot customers) with no agency and no wrestling with Ads Manager.How it works: - You set your budget and goal in a few minutes - It's pooled with other small businesses - You run your own campaigns, but at big-brand ratesWe're live today and I'd love your honest feedback, especially from other small business owners and marketers. What's been your biggest frustration with running Meta ads yourself? And does the collective model make sense to you, or does it raise questions?Thanks for taking a look."
GMA Community
"Interesting idea, but wouldn’t merging them dilute the focus? The algorithm would see not just one company, but 5–10–15 different ones and might learn or optimize incorrectly. I should note upfront that I haven’t tried doing this, this is just an assumption and a risk I see."
GMA Community
"very coolI'd be interested in learning more about how the reporting is disaggregated (though I imagine there's some secret sauce involved)."
GMA Community
"Congrats @charlene_lin! Early-stage startups can now experiment better without feeling the pain."
GMA Community
"Love the collective model—the budget penalty for small spenders is one of those things everyone feels but nobody fixes. Most of the examples here read B2C/local. Does the math hold up for B2B lead gen, where audiences are much narrower and CPLs higher? Pooling seems to need overlapping-but-non-competing audiences, which is harder to find in niche B2B. Would be great to hear if you've seen it work there. Nice launch!"
GMA Community
"Amazing, let's go 🔥"
GMA Community
"Starts with Meta, but the collective model could extend to Google, TikTok, even programmatic.Is Meta the wedge or the whole product?"
GMA Community
"Well done, Charlene and Julien! 🙌 The future of growth is collective - and you're proving it!!"
GMA Community
"Great idea, congrats on your launch!As a solo founder getting a consumer iOS app ready to launch (relationship/wellness space) and planning paid Meta experiments around month 3 post-launch, two specific questions from that angle: Does the pool support iOS App Promotion campaigns? Those have their own delivery mechanics and SKAdNetwork attribution compared to standard lead/traffic, so I'm wondering whether the pooling math holds up specifically for app installs, or if Trippple is mainly oriented toward web conversion campaigns today.How does the non-competing-peer matching actually work? My ideal pool-mates would be wellness / journaling / meditation apps (overlapping audience, non-competing intent). My worst would be other relationship apps. Is the matching audience-vector based, category-based, or manually curated?"
GMA Community
"this is actually smart. small budgets on meta get punished and everyone knows it but nobody talks about it. pooling spend to get big-brand delivery rates without hiring an agency is a good solve. signed up to check it out"
GMA Community
"Very interesting and pragmatic optimization!! Also love the design of your ads!"
GMA Community
"I can see form the video you are at Station F ? 🫡Is there a minimum spend to join the club ?"
GMA Community
"Navigating the world of advertisement on social media like Facebook and Instagram could be a daunting task for SMBs. If you ever tried you know what I’m talking about, your budget is spent very quickly for poor results. Trippple helps you optimize your campaign by grouping you with other SMBs. In the end you get to reach more people for less money."
